Remote Growth Director: Marketing & Optimization

Discovery Senior Living; Town of Texas (WI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Fully remote work

Travel 10-20%

Job summary

Discovery Senior Living seeks a Director of Marketing, Business Optimization to lead strategic marketing for communities within the Business Optimization Group. The role stabilizes performance, accelerates lead generation, and improves conversion to support occupancy and ROI across multiple locations.

Remote work is available with 10-20% travel. The candidate will partner with Sales, STAT Marketing, Paid Media, Web Ops, agencies, and vendors to deliver integrated campaigns and measurable

Qualifications

• Bachelor's degree in marketing or related field with 8+ years in paid media, digital strategy, or related fields.
• Experience in senior living, healthcare, real estate, or agency environment is a plus.
• Translate data into actionable insights for decision making.
• Ability to manage budgets and demonstrate ROI.
• Excellent communication and presentation skills.

Responsibilities

• Advise on strategic marketing plans to improve occupancy and lead generation.
• Lead quarterly and annual marketing strategies for assigned communities.
• Analyze ROI, channel performance, and market conditions to optimize spend.
• Collaborate with Sales, regional leaders, and operations to align priorities.
• Develop creative briefs, messaging, and media plans for campaigns.
• Manage budgets, forecasts, and investor reporting.

Skills

Strategic marketing

Leadership

Budget management

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

8+ years in paid media/digital strategy

Tools

CRM software

Job description

Discovery Senior Living seeks a Director of Marketing, Business Optimization to lead strategic marketing for communities within the Business Optimization Group. The role stabilizes performance, accelerates lead generation, and improves conversion to support occupancy and ROI across multiple locations.

Remote work is available with 10-20% travel. The candidate will partner with Sales, STAT Marketing, Paid Media, Web Ops, agencies, and vendors to deliver integrated campaigns and measurable