Remote Growth Creative Lead, Paid Social & Testing

Method Recruiting, a 3x Inc. 5000 company; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

Method Recruiting is seeking a Creative Strategist for a fast‑growing clean energy brand. Location: New York City or Remote, US. You will own the creative that drives our paid growth, crafting hooks, scripts and briefs for Meta campaigns, turning customer insight and performance data into creative that converts.

This is a builder role with no existing creative department. You will design the creative engine, choose the tools, and run the process.

Responsibilities

• Own the creative strategy for paid social. Decide what we test, why, and in what order.
• Generate ad concepts that win. Write hooks, scripts, angles and briefs. Ship a steady volume of net-new concepts every week, not one big idea a quarter.
• Use AI tools for scripting, static and video generation, editing, voiceover and iteration to support content pipeline velocity.
• Run creative testing like a scientist. Build the framework: hypotheses, variables, success metrics, kill rules.
• Read CTR, thumb-stop rate, CPA, ROAS and hold rate, then decide what scales and what dies.
• Mine customer insight. Pull from reviews, surveys, comments, customer service and competitor ads.
• Brief and manage outside creators and agencies. When UGC creators, editors or freelancers are the right tool, brief them and hold them to the brief.
• Protect the brand. Keep things within the brand, while still being creative. We are ok pushing the envelope.

Job description

Method Recruiting is seeking a Creative Strategist for a fast‑growing clean energy brand. Location: New York City or Remote, US. You will own the creative that drives our paid growth, crafting hooks, scripts and briefs for Meta campaigns, turning customer insight and performance data into creative that converts.

This is a builder role with no existing creative department. You will design the creative engine, choose the tools, and run the process.