Remote Google Ads PPC Specialist

Market My Market; United States; Remoto; USD 34.000 - 46.000; Tempo pieno

Descrizione del lavoro

Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. This fully remote role will manage Google Ads campaigns across legal, dental, and specialty medical clients, focusing on data-driven optimization and measurable results.

Reporting to the PPC Director, you will monitor KPIs, run bidding experiments, perform keyword research, and collaborate with CXMs to deliver high-quality leads while maintaining cost efficiencies.

Competenze

• 1-3 years of hands-on Google Ads management experience.
• Proven track record of managing multiple PPC accounts and driving measurable results.
• Strong analytical skills with proficiency in GA, GSC, and GTM.

Mansioni

• Monitor account KPIs daily/semidaily across multiple windows to identify trends.
• Conduct daily search term reviews and add negative keywords to reduce wasted spend.
• Implement and adjust bid strategies for locations, devices, audiences, and ad schedules.
• Review leads through CallRail and Unbounce to assess quality and inform optimization.
• Conduct A/B testing of ad copy and landing pages to improve CTR and conversions.
• Onboard new campaigns with landing page briefs and conversion tracking.

Conoscenze

Google Ads

Analytics

Tag Manager

CallRail

Unbounce

Bid management

Communication

Formazione

Bachelor’s degree in Marketing, Business, or related field

Strumenti

CallRail

Unbounce

Google Analytics

Google Search Console

Google Tag Manager

Descrizione del lavoro

Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. This fully remote role will manage Google Ads campaigns across legal, dental, and specialty medical clients, focusing on data-driven optimization and measurable results.

Reporting to the PPC Director, you will monitor KPIs, run bidding experiments, perform keyword research, and collaborate with CXMs to deliver high-quality leads while maintaining cost efficiencies.