Remote Freelance Creative Strategist & Copywriter

Alphalion Group; United States; Remote; USD 55,000 - 152,000; Full time

Job summary

Alpha Lion is seeking a Freelance Creative Strategist / Copywriter to turn customer insights into performance creative for paid-social campaigns. You’ll research audiences, craft angles and scripts, and collaborate with editors, designers, and media buyers from brief to finished asset.

This remote role is part of an ongoing talent pool with weekly hours that may vary. Strong performers may transition to longer-term or full-time engagements based on results and business needs.

Qualifications

• Experience in DTC/eCommerce creative strategy or direct-response copywriting.
• Portfolio with paid-social concepts, scripts, briefs, or copy you helped create.
• Strong understanding of customer research, psychology, awareness levels, hooks, angles, and testing.
• Ability to connect creative decisions to performance, not just taste.
• Experience collaborating with video editors, designers, creators, or media buyers.
• Clear written communication and ability to work remotely.
• Familiar with Meta performance creative; experience with TikTok, YouTube, UGC is a plus.

Responsibilities

• Turn customer research, market signals, competitor activity, and performance data into original creative concepts.
• Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative.
• Build concepts around customer awareness, motivations, objections, and the language people actually use.
• Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset.
• Review creative performance and explain why an ad won, lost, or deserves another iteration.
• Transform winning ideas into thoughtful new tests without simply producing surface-level variations.
• Manage your assignments independently, communicate clearly, and deliver polished work on schedule.
• Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.

Skills

DTC/eCommerce creative strategy

Direct-response copywriting

Paid-social concepts

Customer research

Creative testing

Remote collaboration

Meta performance creative

TikTok/YouTube/UGC experience

Education

Bachelor's degree or higher

Tools

Meta Ads Manager

TikTok

YouTube

UGC formats

Job description

Alpha Lion is seeking a Freelance Creative Strategist / Copywriter to turn customer insights into performance creative for paid-social campaigns. You’ll research audiences, craft angles and scripts, and collaborate with editors, designers, and media buyers from brief to finished asset.

This remote role is part of an ongoing talent pool with weekly hours that may vary. Strong performers may transition to longer-term or full-time engagements based on results and business needs.