Fractional Chief Marketing Officer (CMO)

Learntastic Group; United States; Remote; USD 103,000 - 172,000; Part time

Job summary

LearnTastic is seeking a Fractional CMO to own the B2C marketing function end-to-end for the consumer/subscription side. This hands-on, lean operator role will drive go-to-market, branding, and all channels from paid to organic.

You will transition the business from paid-led to organic growth (SEO, content, lifecycle) while collaborating with product and sales to keep B2C and B2B efforts aligned but distinct.

Qualifications

• Direct EdTech experience in online education or related regulated learning.
• Proven track record leading a B2C subscription or SaaS marketing function through growth.
• Experience shifting from paid-led to organic-led acquisition.
• Strong brand and positioning with hands-on execution ability.
• Prior fractional or interim CMO experience preferred.
• Comfortable operating hands-on in a lean, non-pure-strategy role.

Responsibilities

• Own end-to-end B2C go-to-market strategy, including channel mix and pricing input.
• Transition from paid to organic growth via SEO, content, community, and lifecycle retention.
• Own B2C brand identity across web, email and campaigns.
• Manage all B2C channels: paid media, SEO, email, social, content, partnerships.
• Track CAC, LTV, conversion and retention and report on them.
• Direct and manage external agencies and vendors.
• Partner with product and sales to keep B2C and B2B efforts aligned yet distinct.

Skills

EdTech expertise

B2C marketing for SaaS

Branding & positioning

Organic growth / SEO

Fractional CMO experience

Cross-functional leadership

Analytics (CAC, LTV)

Tools

SEO tools

CRM/lead enrichment

Job description

Fractional CMO - B2C

LearnTastic· Fractional / Part-Time Engagement
Location: Remote (Should be based out of USA)

About the Role

LearnTasticis hiring a Fractional CMO to own the B2C marketing function end-to-end - go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.

Key Responsibilities

• Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap

• Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention)

• Own B2C brand identity, positioning, and messaging across web, email, and campaigns

• Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships

• Own core B2C metrics - CAC, LTV, conversion, retention - and report against them

• Direct and manage external agencies/vendors currently in flight

• Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct

Requirements

• EdTech experiencerequired- direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable)

• Proventrack recordleading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateausimilar toLearnTastic's)

• Demonstrated success shifting a business from paid-led to organic-led acquisition

• Strong brand/positioning background, with hands-on (not just delegated) execution ability

• Prior fractional or interim CMO experience strongly preferred

• Comfortable working lean - this is a hands-on operator role, not a pure strategist seat

Nice to Have

• PLG (product-led growth) experience

• AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation)

• Experience managing multiple external agencies simultaneously

Engagement

Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.