Remote Fractional CMO — B2B Strategy Architect

Marketing Direction; United States; Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Strategic ownership

Structured methodology

Senior collaboration

Variety across clients

Fully remote

Job summary

Marketing Direction is seeking a seasoned Fractional CMO to lead strategic B2B marketing initiatives for professional services clients. You will own multi-year planning, shape brand and demand strategies, and guide engagement with senior client leadership.

This remote role offers quarterly in-person collaboration in the Tampa Bay area and prefers candidates nationwide. You’ll work with agency leadership and senior strategists to deliver structured roadmaps, drive account growth, and evolve our

Qualifications

• 20+ years of progressive B2B marketing experience with a clear arc from execution to strategic leadership.
• Strategic planning experience with multi-year marketing strategies, not just campaigns.
• Multi-industry B2B experience across professional services verticals.
• Agency, consulting, or fractional background with experience managing strategic work across multiple client engagements.
• Strong client-facing confidence—presenting to C-suite and guiding strategic conversations.
• Budget and scope discipline; ability to deliver within budget and within scope.
• Excellent written and verbal communication; ability to articulate complex ideas clearly.
• Bachelor's degree in business, marketing, or related field.

Responsibilities

• Develop comprehensive marketing strategies and multi-year plans for B2B professional services clients.
• Translate client objectives into structured programs with deliverables, timelines, and budgets.
• Develop branding, go-to-market, demand generation, ABM, and content strategies.
• Map customer journeys and create sales enablement frameworks aligned to growth.
• Architect integrated campaigns across digital, content, and traditional channels.
• Present strategies to client leadership with confidence (PowerPoint, Excel).
• Lead strategic discussions with client leadership and act as senior strategic point of contact.
• Deliver strategic work within scope, timeline, and budget; flag concerns proactively.
• Evaluate marketing technology solutions and architect strategic CRM/automation plans.
• Document strategic frameworks clearly for execution teams and provide direction to implement.

Skills

B2B marketing strategy

Strategic planning

Brand strategy

Go-to-market strategy

Demand generation

ABM

Content strategy

Customer journey mapping

Sales enablement

MarTech architecture

AI marketing strategy

Client engagement

Education

Bachelor's degree in business administration, marketing, or related field

Tools

HubSpot

Salesforce

GoHighLevel

Job description

Marketing Direction is seeking a seasoned Fractional CMO to lead strategic B2B marketing initiatives for professional services clients. You will own multi-year planning, shape brand and demand strategies, and guide engagement with senior client leadership.

This remote role offers quarterly in-person collaboration in the Tampa Bay area and prefers candidates nationwide. You’ll work with agency leadership and senior strategists to deliver structured roadmaps, drive account growth, and evolve our