Remote FMCG Category Lead: Strategy & Growth

Placements24; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Medical aid

Provident fund

Career development

Job summary

Placements24 is seeking a strategic Category Manager for a fully remote role in the United States. You will develop category strategies, analyze sales and consumer data, and drive profitable growth across product categories.

You will collaborate with Sales, Marketing, Procurement, and Supply Chain to execute plans and optimize assortment and promotions. The ideal candidate has 4–6 years in FMCG category or brand management, strong data analytics, and excellent communication skills to influence

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.
• 4–6 years of experience in category management, brand management, or similar FMCG role.
• Strong ability to analyze complex data and translate into actionable strategies.
• Understanding of retail mathematics, merchandising, and consumer purchasing behavior.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills for remote influence.
• Proficiency with data analysis tools (Excel, Nielsen/IRI) and MS Office.
• Ability to manage workload independently in a remote setting.
• Experience in product assortment planning and promotional strategy development.
• Proactive in identifying and capitalizing on market opportunities.

Responsibilities

• Develop and implement category strategies aligned with business objectives.
• Analyze sales data, market trends, and consumer behavior to identify opportunities and threats.
• Manage product lifecycle including assortment planning, pricing, promotions, and new product launches.
• Collaborate with Sales, Marketing, Procurement, and Supply Chain for execution.
• Conduct performance reviews of categories and identify drivers of success.
• Build relationships with suppliers and internal stakeholders to optimize offerings.
• Monitor competitor activities and market dynamics for competitive edge.
• Create compelling category plans and presentations for internal and retail partners.
• Ensure optimal product placement and merchandising to drive engagement and sales.
• Stay updated on industry trends and best practices in category management.

Skills

Analytical thinking

Strategic thinking

Remote collaboration

Presentation skills

Stakeholder influence

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Excel

Nielsen/IRI data

MS Office

Job description

Placements24 is seeking a strategic Category Manager for a fully remote role in the United States. You will develop category strategies, analyze sales and consumer data, and drive profitable growth across product categories.

You will collaborate with Sales, Marketing, Procurement, and Supply Chain to execute plans and optimize assortment and promotions. The ideal candidate has 4–6 years in FMCG category or brand management, strong data analytics, and excellent communication skills to influence