Remote-First Pakistan PR Lead — Strategy & Media Relations

Binance; United States; Remote; USD 95,000 - 165,000; Full time

Benefits offered by this job

Remote-first work policy

Competitive salary and benefits

Career growth opportunities

Job summary

Binance is seeking a seasoned PR and communications leader to develop and execute Pakistan-focused communications aligned with regional and global priorities. The role requires building strong media relationships and proactive storytelling to elevate Binance’s profile in a dynamic market.

You will manage cross-functional collaboration with leadership, Marketing, Business, and external agencies to deliver timely press materials and executive communications, while navigating fast-paced, regulated

Qualifications

• 5+ years of experience in public relations, corporate communications, media relations or a related communications role.
• Strong professional network with journalists and media organisations in Pakistan.
• Experience developing and executing PR strategies and campaigns independently.
• Strong understanding of Pakistan’s media landscape (business, financial, tech, mainstream).
• Excellent written and verbal communication in English and Urdu; Arabic highly advantageous.

Responsibilities

• Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global priorities.
• Identify proactive storytelling opportunities to strengthen Binance’s reputation and visibility in Pakistan.
• Develop communications plans for product launches, campaigns, partnerships, and corporate announcements.
• Manage communications projects from planning through execution, including timelines and reporting.
• Build and strengthen relationships with key journalists, editors, broadcasters and media stakeholders across Pakistan.
• Draft and review press releases, media statements, talking points, Q&As, briefing documents and executive messaging.

Skills

Public relations

Media relations

Stakeholder management

Crisis communications

English/Urdu fluency

Job description

Binance is seeking a seasoned PR and communications leader to develop and execute Pakistan-focused communications aligned with regional and global priorities. The role requires building strong media relationships and proactive storytelling to elevate Binance’s profile in a dynamic market.

You will manage cross-functional collaboration with leadership, Marketing, Business, and external agencies to deliver timely press materials and executive communications, while navigating fast-paced, regulated