PR KOL Specialist - APAC

Binance; United States; Remote; USD 40,000 - 60,000; Full time

Benefits offered by this job

Remote‑first

Competitive salary

Company benefits

Job summary

Binance is seeking motivated and enthusiastic PR KOL BD individuals to join our dynamic team. This is a fantastic opportunity for a young, fresh graduate with strong communication skills to gain hands‑on experience in public relations and influencer management within the fast‑paced crypto industry.

As a PR KOL BD member, you will assist in building and maintaining relationships with KOLs, support event coordination, and help manage communications during critical situations.

Qualifications

• Recent graduate or final-year student in Communications, Marketing, Public Relations, or related fields.
• Fluency in English required; additional languages advantageous.
• Strong interpersonal and networking skills.
• Presentable and comfortable at events with influencers.

Responsibilities

• Identify and engage KOLs aligned with brand values.
• Support PR team in organizing and attending KOL events, meetings, and networking activities.
• Act as liaison between the company and KOLs, ensuring timely and professional communication.
• Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
• Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
• Collaborate with cross‑functional teams to align KOL strategies with PR goals.
• Maintain a professional and presentable image as a representative of the company.

Skills

English fluency

Interpersonal skills

Event coordination

Crisis communications

Networking

Professional presentation

Education

Communications degree

Public Relations degree

Marketing degree

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

We are looking for motivated and enthusiastic PR KOL BD individuals to join our dynamic team. This is a fantastic opportunity for a young, fresh graduate with strong communication skills to gain hands‑on experience in public relations and influencer management within the fast‑paced crypto industry.

As a PR KOL BD member, you will assist in building and maintaining relationships with KOLs, support event coordination, and help manage communications during critical situations. You will be the face of our brand at KOL events and play a key role in ensuring smooth collaboration and positive public perception.

If you are passionate about communication, eager to learn, and ready to contribute to a leading crypto company, we would love to hear from you!

Responsibilities:

• Assist in identifying and engaging KOLs aligned with our brand values.
• Support the PR team in organizing and attending KOL events, meetings, and networking activities.
• Act as a liaison between the company and KOLs, ensuring timely and professional communication.
• Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
• Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
• Collaborate with cross‑functional teams to align KOL strategies with overall PR goals.
• Maintain a professional and presentable image as a representative of the company.

Requirements:

• Recent graduate or final‑year student in Communications, Marketing, Public Relations, or related fields.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
• Presentable, confident, and comfortable attending events and engaging with influencers.
• Proactive, detail‑oriented, and able to work effectively in a fast‑paced environment.
• Interest in the crypto/blockchain industry is a plus but not mandatory.
• Ability to handle sensitive situations calmly and professionally.

Why Binance

• Shape the future of finance
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle challenging projects in a fast‑paced and innovative enviornment with autonomy
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote‑first, work‑from‑home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.