Remote-First Direct Response Creative Strategist

Zabota LLC; United States; Remote; USD 45.000 - 61.000; Vollzeit

Zusammenfassung

Zabota is hiring a Creative Strategist to bridge performance data and creative execution for DTC and ecommerce brands. You will research audiences, develop customer personas, craft high-conversion ad concepts, and direct production of video and static creatives.

You will work in a small collaborative pod with media buyers, a director, a copywriter, designer, and video editor, supporting 5–8 client accounts. A proactive mindset and strong copy skills are essential.

Qualifikationen

• 2+ years in Creative Strategy or similar, in a DTC brand or agency.
• Portfolio showing direct response concepts, especially short-form video and static ads.
• Deep understanding of paid social creative principles (hooks, angles, urgency, storytelling).
• Experience developing customer personas from audience research into briefs.
• Comfort with AI-powered creative tools and quick learning of new tech.
• Excellent copywriting with direct response focus.
• Highly organized to manage multiple client accounts and workflows.
• Proactive, able to identify creative opportunities independently.

Aufgaben

• Develop creative strategies from performance data, research, and audience insights for multiple DTC/e-commerce brands.
• Build detailed customer personas from sources like Meta Ad Library and reviews; translate into briefs.
• Write and refine hooks, messaging angles, and copy for Meta, Google, and Pinterest campaigns.
• Brief and direct production of short-form video content and static creatives.
• Collaborate with Media Buyers to align creative execution with campaign performance.
• Manage creative workflows and asset pipelines from concept to launch.
• Stay current with platform trends, AI tools, and evolving ad formats.
• Document and improve processes to scale across client accounts.

Kenntnisse

Creative Strategy

Performance Creative

Copywriting

Audience research

Personas

Project management

Self-starter

Tools

GTV

Claude

Motion

Foreplay

Jobbeschreibung

Zabota is hiring a Creative Strategist to bridge performance data and creative execution for DTC and ecommerce brands. You will research audiences, develop customer personas, craft high-conversion ad concepts, and direct production of video and static creatives.

You will work in a small collaborative pod with media buyers, a director, a copywriter, designer, and video editor, supporting 5–8 client accounts. A proactive mindset and strong copy skills are essential.