Remote Email Marketing Specialist (Klaviyo/Lifecycle)

kala talent; United States; Remote; USD 26,000 - 38,000; Full time

Benefits offered by this job

3 weeks PTO

5 personal days

Course budget

Remote-first team

Job summary

Kala Talent is sourcing an Email Marketing Specialist with strong Klaviyo experience to own and optimize email campaigns for a growing US-based CPG company. You will build campaigns, automated flows, and audience segments while collaborating with design and copy to ensure on-brand communications that drive retention and revenue.

The role is fully remote, supports international candidates across Latin America, and offers a compensation range of USD 26-38k with PTO and professional development

Qualifications

• 2+ years in email, CRM, or lifecycle marketing.
• Hands-on Klaviyo experience.
• Experience with an e-commerce or consumer brand.
• Experience building and optimizing automated email flows.
• Strong segmentation, personalization, and lifecycle marketing understanding.
• Experience analyzing campaign performance and using data to improve results.
• Familiarity with Shopify and the broader e-commerce technology ecosystem.
• Experience with A/B testing and email optimization.
• Good understanding of email deliverability and list management.
• Strong attention to detail and project management skills.

Responsibilities

• Build, launch, and manage email marketing campaigns in Klaviyo.
• Create and optimize automated flows across the customer lifecycle, including welcome, abandoned cart, post-purchase, win-back, and other retention campaigns.
• Develop audience segmentation strategies based on customer behavior, purchase history, and engagement.
• Manage an email marketing calendar aligned with product launches, promotions, seasonal campaigns, and other marketing initiatives.
• Work with designers and copywriters to develop engaging, on-brand campaigns.
• Monitor campaign and flow performance and identify opportunities for improvement.
• Run A/B tests across subject lines, content, creative, offers, and send times.
• Help improve email deliverability, list health, and subscriber engagement.
• Analyze customer behavior and retention data to identify lifecycle marketing opportunities.

Skills

Lifecycle marketing

Segmentation

Personalization

Project management

Attention to detail

Tools

Klaviyo

Shopify

Job description

Kala Talent is sourcing an Email Marketing Specialist with strong Klaviyo experience to own and optimize email campaigns for a growing US-based CPG company. You will build campaigns, automated flows, and audience segments while collaborating with design and copy to ensure on-brand communications that drive retention and revenue.

The role is fully remote, supports international candidates across Latin America, and offers a compensation range of USD 26-38k with PTO and professional development