Email Marketing Specialist

kala talent; United States; Remote; USD 26,000 - 38,000; Full time

Benefits offered by this job

3 weeks PTO

5 personal days

Course budget

Remote-first team

Job summary

Kala Talent is sourcing an Email Marketing Specialist with strong Klaviyo experience to own and optimize email campaigns for a growing US-based CPG company. You will build campaigns, automated flows, and audience segments while collaborating with design and copy to ensure on-brand communications that drive retention and revenue.

The role is fully remote, supports international candidates across Latin America, and offers a compensation range of USD 26-38k with PTO and professional development

Qualifications

• 2+ years in email, CRM, or lifecycle marketing.
• Hands-on Klaviyo experience.
• Experience with an e-commerce or consumer brand.
• Experience building and optimizing automated email flows.
• Strong segmentation, personalization, and lifecycle marketing understanding.
• Experience analyzing campaign performance and using data to improve results.
• Familiarity with Shopify and the broader e-commerce technology ecosystem.
• Experience with A/B testing and email optimization.
• Good understanding of email deliverability and list management.
• Strong attention to detail and project management skills.

Responsibilities

• Build, launch, and manage email marketing campaigns in Klaviyo.
• Create and optimize automated flows across the customer lifecycle, including welcome, abandoned cart, post-purchase, win-back, and other retention campaigns.
• Develop audience segmentation strategies based on customer behavior, purchase history, and engagement.
• Manage an email marketing calendar aligned with product launches, promotions, seasonal campaigns, and other marketing initiatives.
• Work with designers and copywriters to develop engaging, on-brand campaigns.
• Monitor campaign and flow performance and identify opportunities for improvement.
• Run A/B tests across subject lines, content, creative, offers, and send times.
• Help improve email deliverability, list health, and subscriber engagement.
• Analyze customer behavior and retention data to identify lifecycle marketing opportunities.

Skills

Lifecycle marketing

Segmentation

Personalization

Project management

Attention to detail

Tools

Klaviyo

Shopify

Job description

About kala

Helping US-based startups and SMBs build stronger teams by finding no more, no less than the right people remotely for tech, product, and marketing roles worldwide.

About the hiring company

They are a growing US-based consumer packaged goods (CPG) company building and scaling consumer brands across e-commerce and retail. Based in California, they are focused on creating products people love while building a strong and recognizable presence across their digital and physical sales channels.

As the business continues to grow, they are investing in customer retention and lifecycle marketing and looking for someone who can turn customer data and insights into thoughtful, effective email campaigns.

About the role

They are looking for an Email Marketing Specialist with strong Klaviyo experience to own and improve their email marketing efforts.

You will be responsible for building and managing campaigns, automated flows, audience segmentation, and testing strategies that help acquire, retain, and re-engage customers. You'll work closely with the marketing and creative teams to make sure every email feels on-brand while supporting measurable business goals.

This is a hands‑on role for someone who understands both the creative and analytical sides of email marketing and knows how to use customer behavior and data to improve performance.

Responsibilities

• Build, launch, and manage email marketing campaigns in Klaviyo.
• Create and optimize automated flows across the customer lifecycle, including welcome, abandoned cart, post‑purchase, win‑back, and other retention campaigns.
• Develop audience segmentation strategies based on customer behavior, purchase history, and engagement.
• Manage an email marketing calendar aligned with product launches, promotions, seasonal campaigns, and other marketing initiatives.
• Work with designers and copywriters to develop engaging, on‑brand campaigns.
• Monitor campaign and flow performance and identify opportunities for improvement.
• Run A/B tests across subject lines, content, creative, offers, and send times.
• Help improve email deliverability, list health, and subscriber engagement.
• Analyze customer behavior and retention data to identify lifecycle marketing opportunities.

Requirements

• 2+ years of experience in email, CRM, or lifecycle marketing.
• Strong hands‑on experience with Klaviyo.
• Previous experience working with an e-commerce or consumer brand.
• Experience building and optimizing automated email flows.
• Strong understanding of segmentation, personalization, and customer lifecycle marketing.
• Experience analyzing campaign performance and using data to improve results.
• Familiarity with Shopify and the broader e‑commerce technology ecosystem.
• Experience with A/B testing and email optimization.
• Good understanding of email deliverability and list management.
• Strong attention to detail and project management skills.

About the process

• Initial interview with Kala Talent
• Interview with the hiring company
• Offline assessment
• Final interview
• Offer

Compensation & Benefits

• USD $26-38K annual salary
• Full‑time remote position
• Open to candidates across Latin America
• 3 weeks of PTO and 5 additional personal days off
• Budget for courses and certifications
• Opportunity to work with a growing US‑based CPG company
• Exposure to e‑commerce, retail, and consumer brand operations
• International, remote‑first team
• Professional development opportunities