Remote Email & Lifecycle Growth Manager

Filevine; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance (F

Maternity & paternity leave

Short & long-term disability

Opportunity to learn from leadership

Company swag

Job summary

Filevine is seeking an Email & Lifecycle Marketing Manager to own end-to-end messaging, campaign strategy, and execution of all email communications to prospects and customers across the buyer journey. You will drive activation, engagement, and pipeline generation with a data-driven approach and robust QA workflows.

You will collaborate with creative, product, demand generation, and marketing teams to ensure brand-aligned, high-performing campaigns across desktop and mobile, with a focus on

Qualifications

• 5+ years of experience managing email communications, lifecycle strategy, and channel growth.
• Proven track record of driving pipeline generation, activation & retention and managing high-performing lifecycle channels.
• Strong analytical and operational execution with data-driven testing roadmaps.

Responsibilities

• Pipeline generation, lifecycle strategy, and top-of-funnel to onboarding email campaigns.
• Rigorous testing roadmap using A/B and multivariate experiments to optimize open rates, CTRs, and conversions.
• Develop scalable email creation, proofreading, and QA workflows to ensure high-quality communications.
• Ensure brand compliance for email copy, layouts, and designs.
• Monitor campaign performance and provide actionable insights to optimize strategy.
• Collaborate with creative, product, demand generation, and marketing teams to translate themes into effective campaigns.

Skills

Email Marketing

Lifecycle Strategy

Campaign Management

A/B Testing

Cross-functional Collaboration

Tools

Marketo

HubSpot

Pardot

CRM Systems

HTML/CSS

Job description

Filevine is seeking an Email & Lifecycle Marketing Manager to own end-to-end messaging, campaign strategy, and execution of all email communications to prospects and customers across the buyer journey. You will drive activation, engagement, and pipeline generation with a data-driven approach and robust QA workflows.

You will collaborate with creative, product, demand generation, and marketing teams to ensure brand-aligned, high-performing campaigns across desktop and mobile, with a focus on