Remote-Eligible Customer Marketing & Adoption Manager

Instructure; United States; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Wellness programs

Tuition reimbursement

Career development resources

Technical tools and resources

Recognition program

Inclusive culture

Job summary

Instructure is seeking a Manager of Customer Marketing to drive adoption, retention, and expansion across our K-12 customers in North America. You will design scalable lifecycle programs that deepen product usage and strengthen customer relationships.

You’ll collaborate with ABM and Marketing to align strategy, run integrated campaigns across digital, events, and field programs, and turn data into action to improve outcomes and reduce churn.

Qualifications

• 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS.
• Strong track record driving adoption, engagement, and retention.
• Experience building and scaling customer lifecycle programs.
• Ability to partner cross-functionally with Customer Success, Sales, and Marketing.
• Experience supporting expansion or cross-sell motions.
• Hands-on experience with marketing automation and customer data tools.
• Analytical mindset—you use data to guide decisions and improve performance.
• Strong communication skills and ability to influence without direct ownership.

Responsibilities

• Drive adoption and customer value through programs that increase product usage and health.
• Strengthen retention with lifecycle and engagement strategies to support renewal.
• Develop scalable customer programs using digital campaigns and targeted initiatives.
• Partner on expansion strategy with ABM and Marketing Managers.
• Run integrated campaigns across digital, field, and events.
• Turn insights into action using customer data and campaign performance.
• Align cross-functional teams to ensure a consistent customer experience.
• Measure impact with key metrics on adoption, engagement, retention, and campaign performance.

Skills

Customer marketing

Lifecycle marketing

B2B SaaS

Marketing automation

Marketo

Salesforce

Gainsight

Data analysis

Cross-functional collaboration

Communication skills

Tools

Marketo

Salesforce

Gainsight

Job description

Instructure is seeking a Manager of Customer Marketing to drive adoption, retention, and expansion across our K-12 customers in North America. You will design scalable lifecycle programs that deepen product usage and strengthen customer relationships.

You’ll collaborate with ABM and Marketing to align strategy, run integrated campaigns across digital, events, and field programs, and turn data into action to improve outcomes and reduce churn.