Remote-Eligible Brand Marketing Architect: Tentpole Campaigns

Huckberry, Inc.; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Job summary

Huckberry, a leading men's lifestyle brand, seeks a Brand Marketing Manager to own the heartbeat of our brand. You will architect and run priority initiatives from tentpole campaigns to experiential activations, bridging Creative, Product Marketing, Partnerships, and Channel teams around a single, compelling narrative.

You are a strategist, field producer, and mentor who measures brand awareness, share of search, sentiment, and community engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 4–6 years of Brand Marketing experience in men's lifestyle, outdoor, or apparel.
• 1–2 years of direct people management experience.
• Proven track record of leading integrated brand campaigns.
• Experience planning experiential, retail, or field marketing in-market.
• Strong measurement of brand health and campaign results.
• Willingness to travel to key markets for events and activations.

Responsibilities

• Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search
• Create clear, inspiring brand briefs that align Creative, Copy, Design, and channel owners to a single campaign idea
• Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments, so our most iconic products are told as part of one Huckberry story
• Own the brand marketing plan for our key cities, leading market takeovers, supporting store opening moments, and local community programs that build lasting brand love in each market
• Manage and develop the Social and Events team: set priorities, coach, and hold a high bar for craft and brand consistency
• Work closely with our Social Lead to iterate on our strategy, ensuring content reflects the Huckberry voice, amplifies campaign and key city moments, and grows an engaged community
• Support Huckberry's Event Lead to drive the multi-channel events calendar, from in-store events and activations to community programming, sponsorships, managing budgets, vendors, and logistics
• Partner with the Brand Partnerships team on ambassador, creator, and brand collaborations that support campaign and key city goals
• Act as a steward of the brand across the organization, ensuring a consistent voice, visual identity, and master brand presence across our house brands, channels, and retail
• Monitor trends, competitors, and culture within the men's outdoor and style landscape, adapting strategies and POV to stay ahead of the curve
• Manage project timelines, budgets, and resources effectively, ensuring timely and successful campaign delivery
• Track brand health and campaign performance, including brand awareness, share of search, social engagement, and key city results, and report on what worked, what didn't, and what to do next
• Build decks to recap campaigns, both for internal and external stakeholders, presenting results and insights from all channels

Skills

Brand Marketing

Campaign Management

People Management

Integrated Campaigns

Brand Strategy

Storytelling

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Huckberry, a leading men's lifestyle brand, seeks a Brand Marketing Manager to own the heartbeat of our brand. You will architect and run priority initiatives from tentpole campaigns to experiential activations, bridging Creative, Product Marketing, Partnerships, and Channel teams around a single, compelling narrative.

You are a strategist, field producer, and mentor who measures brand awareness, share of search, sentiment, and community engagement.