Brand Marketing Lead: Iconic Campaigns & Community

Huckberry; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Job summary

Huckberry in Austin, TX is seeking a Brand Marketing Manager to own the heartbeat of the brand. You will architect and run priority initiatives, from tentpole campaigns to experiential activations, bridging Creative, Product Marketing, Partnerships, and Channel teams around a single narrative.

You are equal parts strategist and mentor, with a track record of measuring brand health, growing awareness, and building lasting city-level programs. Relocation support will be provided for a remote hire.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4–6 years of experience in Brand Marketing, preferably in men's lifestyle, outdoor, or apparel.
• 1–2 years of direct people management experience, ideally leading Social, Content, or Events teams.
• Proven track record of leading integrated brand campaigns from brief through recap.
• Experience planning and executing experiential, retail, or field marketing in-market.
• Comfort with brand health measurement, including trackers, share of search, and social analytics.
• Strong understanding of the men's outdoor and style landscape.
• Excellent communication, storytelling, presentation, and interpersonal skills.
• Creative thinker with the ability to see the big picture and pay attention to detail.
• Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs.
• Ability to travel to key markets for events and activations.

Responsibilities

• Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search.
• Create clear, inspiring brand briefs that align Creative, Copy, Design, and channel owners to a single campaign idea.
• Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments, so our most iconic products are told as part of one Huckberry story.
• Own the brand marketing plan for our key cities, leading market takeovers, supporting store opening moments, and local community programs that build lasting brand love in each market.
• Manage and develop the Social and Events team: set priorities, coach, and uphold a high bar for craft and brand consistency.
• Work closely with our Social Lead to iterate on our strategy, ensuring content reflects the Huckberry voice and grows an engaged community.
• Support Huckberry's Event Lead to drive the multi-channel events calendar, including in-store events, activations, and community programming.
• Partner with Brand Partnerships on ambassador, creator, and brand collaborations supporting campaign and city goals.
• Act as a steward of the brand across the organization, ensuring a consistent voice and visual identity.
• Monitor trends in men's outdoor and style landscape, adapting strategies to stay ahead.
• Manage timelines, budgets, and resources to ensure timely campaign delivery.
• Track brand health and campaign performance; report on what worked and what to adjust.
• Build decks to recap campaigns for internal and external stakeholders.

Skills

Brand marketing

Campaign management

People management

Storytelling

Analytics

Budget management

Event planning

Partnerships

Communication

Education

Bachelor's degree

Job description

Huckberry in Austin, TX is seeking a Brand Marketing Manager to own the heartbeat of the brand. You will architect and run priority initiatives, from tentpole campaigns to experiential activations, bridging Creative, Product Marketing, Partnerships, and Channel teams around a single narrative.

You are equal parts strategist and mentor, with a track record of measuring brand health, growing awareness, and building lasting city-level programs. Relocation support will be provided for a remote hire.