Product-Driven Brand Marketing Associate, Proof Campaigns

Huckberry; Austin (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Job summary

Huckberry is seeking a Brand Marketing Associate to drive campaign strategy for Proof, translating product roadmaps into channel-ready plans and partnering with product and merchandising leads. Based in Austin, you’ll own campaigns end-to-end, focusing on Proof franchises and hero styles.

You’ll translate technical fabrics and performance features into customer benefits, draw insights from sales data, and communicate them concisely while coordinating across Product, Creative, Ops, and Channels.

Qualifications

• 2–4 years of product marketing experience in outdoor apparel or active lifestyle brands.
• Excellent written and verbal communicator; proficient in Google Workspace and project management tools (e.g., Asana).

Responsibilities

• Translate product roadmaps into omni-channel marketing campaigns
• Manage marketing plans for key franchises, defining seasonal and always-on moments
• Write clear, comprehensive marketing briefs that capture the product story, benefits, target customer, and channel deliverables
• Manage end-to-end campaign execution for product launches: build timelines, track deliverables, mitigate risks
• Act as hub between Product, Creative, Ops, and Channels to ensure campaigns launch on time
• Build and manage product knowledge resources (fabric tech, fit guides, use cases) for consistent messaging
• Monitor outdoor apparel, adventure travel, and performance lifestyle categories to gather competitive insights
• Track campaign performance metrics and deliver post-launch recaps with recommendations

Skills

Campaign management

Multi-channel marketing

Product marketing

Cross-functional collaboration

Data insights

Communication

Google Workspace

Asana

Tools

Google Workspace

Asana

Job description

Huckberry is seeking a Brand Marketing Associate to drive campaign strategy for Proof, translating product roadmaps into channel-ready plans and partnering with product and merchandising leads. Based in Austin, you’ll own campaigns end-to-end, focusing on Proof franchises and hero styles.

You’ll translate technical fabrics and performance features into customer benefits, draw insights from sales data, and communicate them concisely while coordinating across Product, Creative, Ops, and Channels.