Brand Marketing Associate — Outdoor Campaigns for Proof

Huckberry, Inc.; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Job summary

Huckberry is seeking a highly organized Brand Marketing Associate to drive campaign strategy for our house brand, Proof, joining our product/merch pod. You will translate product roadmaps into omni-channel marketing plans and coordinate cross-functionally with product, creative, and channels.

Based at our Austin, TX headquarters, relocation support is provided for remote hires. The role emphasizes end-to-end campaign ownership, shaping hero styles like Rover Pant and Trail Shorts into

Qualifications

• 2–4 years of product marketing experience, ideally in outdoor apparel or active lifestyle brands
• Strong project management with end-to-end campaign ownership
• Excellent written and verbal communication; proficient in Google Workspace and Asana
• Ability to translate technical fabrics and product specs into consumer narratives
• Experience with digital channels (e-commerce, email, performance) and data-driven insights

Responsibilities

• Translate product roadmaps and seasonal priorities into comprehensive omni-channel marketing campaigns
• Manage marketing plans for key franchises, defining seasonal and always-on moments
• Write clear, comprehensive marketing briefs capturing product story, benefits, target customer, and channel deliverables
• Manage end-to-end campaign execution for product launches: build timelines, track deliverables, mitigate risks
• Act as hub between Product, Creative, Ops, and Channels to ensure timely launches
• Build and manage product knowledge resources (fabric tech, fit guides, use cases)
• Monitor outdoor apparel and performance categories to gather competitive insights
• Track campaign performance and deliver post-launch recaps with recommendations

Skills

Product marketing

Multi-channel campaigns

Cross-functional teamwork

Communication

Google Workspace

Asana

Organization

Outdoor apparel

Job description

Huckberry is seeking a highly organized Brand Marketing Associate to drive campaign strategy for our house brand, Proof, joining our product/merch pod. You will translate product roadmaps into omni-channel marketing plans and coordinate cross-functionally with product, creative, and channels.

Based at our Austin, TX headquarters, relocation support is provided for remote hires. The role emphasizes end-to-end campaign ownership, shaping hero styles like Rover Pant and Trail Shorts into