Remote-Eligible Audience & Campaign Data Analyst

Skill; Houston (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

subsidized health, vision, and dental

paid sick leave

retirement plans with a match

free online training through AquentGym

Job summary

Aquent Talent is seeking a data-driven Analyst I to develop and deliver marketing campaign populations for residential and small business customers. You will apply direct marketing knowledge, interpret eligibility rules, and format data for campaign execution in partnership with Marketing, Campaign Operations, and Channel Execution teams.

The role requires SAS, UNIX, and strong analytical skills, plus ability to manage multiple projects, ensure quality, and present insights in cross-functional

Qualifications

• Bachelor's degree in Marketing, Business, CS, or a quantitative field is preferred.
• Four+ years in direct marketing or marketing analysis with strong analytical skills.
• Experience using SAS and operating in UNIX environments is required.

Responsibilities

• Develop and deliver accurate marketing campaign populations for retail direct marketing initiatives.
• Interpret campaign objectives, eligibility criteria, and segmentation to create target populations.
• Collaborate with Marketing, Campaign Operations, and Channel Execution teams to format data for execution.
• Lead QA to ensure outputs align with business rules and requirements.
• Provide audience insights during campaign meetings and coordinate with Marketing Analytics for data exchanges.

Skills

SAS

UNIX

SQL

Excel

Databricks

Genie

Campaign tools

Copilot

Microsoft Project

Education

Bachelor's degree in Marketing, Business, CS or quantitative field

Tools

SAS

UNIX

SQL

Databricks

Genie

Microsoft Project

Job description

Aquent Talent is seeking a data-driven Analyst I to develop and deliver marketing campaign populations for residential and small business customers. You will apply direct marketing knowledge, interpret eligibility rules, and format data for campaign execution in partnership with Marketing, Campaign Operations, and Channel Execution teams.

The role requires SAS, UNIX, and strong analytical skills, plus ability to manage multiple projects, ensure quality, and present insights in cross-functional