Remote Ecommerce Lifecycle & Growth Manager

Gameday Couture, LLC; Town of Texas (WI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

GC + SOHO Brands is seeking a highly organized Senior Manager of Digital Lifecycle & Ecommerce Operations to drive day-to-day growth and performance of ShopTheSoho.com. The role balances strategy and execution across retention marketing, site experience, CRO, campaigns, and cross-functional project management.

The ideal candidate thrives in an entrepreneurial environment with ownership, clear communication, and a focus on execution. Remote/Hybrid transition expected, reports to President & CEO.

Qualifications

• 3–6+ years experience in ecommerce, digital marketing, retention, or ecommerce operations.
• Shopify experience strongly preferred.
• Experience with Klaviyo, email/SMS platforms, and retention marketing.
• Familiarity with CRO, UX optimization, and digital merchandising.
• Highly organized with strong attention to detail.
• Strong communication and problem solving skills.
• Ability to manage multiple priorities in a fast paced environment.
• Self starter with strong follow-through and accountability.
• Comfortable working in a lean team structure.

Responsibilities

• Execute and optimize email and SMS campaigns.
• Manage segmentation, flows, testing, and campaign calendars.
• Coordinate with external agency partners when applicable.
• Monitor retention KPIs and identify opportunities for improvement.
• Assist with campaign setup, QA, reporting, and performance analysis.
• Help drive CRO testing initiatives and user experience improvements.
• Identify customer friction points and areas for optimization.
• Coordinate implementation of site updates and enhancements.
• Perform QA/UAT testing prior to launches and deployments.
• Work alongside developers and vendors to improve site functionality and performance.
• Manage homepage updates, landing pages, and promotional content.
• Align site experience with marketing calendars and product launches.
• Assist with visual merchandising and product placement strategy.
• Coordinate creative assets and ensure timely execution.
• Help manage ecommerce project timelines and implementation.
• Push initiatives forward across departments and stakeholders.
• Maintain organization across launches, priorities, and ongoing initiatives.
• Surface blockers quickly and help identify solutions.
• Ensure projects and deliverables stay on track.
• Work closely with ecommerce, merchandising, creative, marketing, and operations teams.
• Help maintain accountability and communication across departments.
• Operate with ownership and urgency in a lean, collaborative environment.
• Support business needs across multiple areas when required.

Skills

Retention marketing

Ecommerce operations

Shopify experience

Klaviyo

CRO

UX optimization

Communication

Problem solving

Multi-priority management

Ownership & accountability

Tools

Shopify

Klaviyo

Job description

GC + SOHO Brands is seeking a highly organized Senior Manager of Digital Lifecycle & Ecommerce Operations to drive day-to-day growth and performance of ShopTheSoho.com. The role balances strategy and execution across retention marketing, site experience, CRO, campaigns, and cross-functional project management.

The ideal candidate thrives in an entrepreneurial environment with ownership, clear communication, and a focus on execution. Remote/Hybrid transition expected, reports to President & CEO.