Remote E-commerce Growth & ROAS Specialist

Placements24

Riverton (UT)

Remote

USD 65,000 - 105,000

Full time

3 days ago

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Benefits offered by this job

Remote-friendly team

Performance-based bonus

Professional development opportunities

Job summary

Placements24 is seeking a Remote E-commerce Performance Marketing Specialist to drive paid advertising across Google Ads, Facebook/Instagram, and other channels. You will optimize campaigns to maximize ROAS, conduct keyword research, and develop compelling ad assets while collaborating with a global team.

The ideal candidate has 3+ years in e-commerce performance marketing, strong analytics, and proficiency with major ad platforms.

Qualifications

Bachelor's degree in Marketing, Business, Economics, or a related field.
Minimum of 3 years of experience in performance marketing within the e-commerce sector.
Proven track record of managing and optimizing paid advertising campaigns (PPC, Social Media Ads) with a focus on ROI.
Strong proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms.
Excellent analytical skills to interpret data, generate insights, and make data-driven decisions.
Experience with web analytics tools such as Google Analytics.
Strong understanding of e-commerce metrics and conversion funnels.
Excellent communication and collaboration skills, essential for success in a remote work environment.
Highly organized, self-motivated, and able to manage multiple projects and deadlines independently.
A passion for digital marketing and a drive to achieve exceptional results.

Responsibilities

Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and other relevant channels.
Manage campaign budgets effectively, ensuring efficient allocation of spend to achieve performance targets (ROAS, CPA, CVR).
Conduct keyword research, audience segmentation, and targeting to maximize campaign reach and relevance.
Develop compelling ad copy and creative assets, working closely with design and content teams.
Monitor campaign performance daily, analyzing key metrics and identifying trends and opportunities for improvement.
Perform A/B testing on ad creatives, landing pages, and bidding strategies to continuously optimize results.
Analyze website traffic and conversion data using Google Analytics and other tools to understand customer behavior and campaign effectiveness.
Generate regular performance reports, providing clear insights and actionable recommendations to stakeholders.
Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce advertising.
Collaborate effectively with cross-functional teams in a remote setting.