Remote E-commerce Brand Marketing Manager

Placements24; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Fully remote work environment

Job summary

Placements24 is seeking an experienced Remote E-commerce Brand Marketing Manager to lead the brand strategy in the digital space. This fully remote role demands a creative thinker with strong e-commerce insight and a track record of building brand equity and customer loyalty.

You will define brand positioning, craft compelling narratives, and oversee campaigns across content, social, PR, and influencer activations, while collaborating with product, sales, and support teams to ensure consistency.

Qualifications

• Proven experience as a Brand Marketing Manager or similar role with a significant focus on e-commerce.
• Strong understanding of digital marketing channels, social media, content marketing, and influencer marketing.
• Excellent strategic thinking, analytical, and project management skills.
• Exceptional communication, copywriting, and presentation abilities.

Responsibilities

• Develop and implement a comprehensive brand marketing strategy aligned with e-commerce objectives.
• Define and maintain brand voice, messaging, and visual identity across all digital channels.
• Oversee the creation of brand marketing campaigns, including content, social media, PR, and influencer collaborations.
• Analyze market trends, competitor activities, and customer insights to identify strategic opportunities for brand growth.
• Manage brand budgets, allocate resources effectively, and track campaign performance against key metrics.
• Collaborate with cross-functional teams to ensure brand consistency across product development, sales, and customer service.

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Job description

About the Role

Our client is seeking an experienced and visionary Remote E-commerce Brand Marketing Manager to lead the development and execution of their brand strategy in the digital space. This fully remote position requires a creative thinker with a strong understanding of the e-commerce landscape and brand building. You will be responsible for defining the brand's positioning, crafting compelling narratives, and overseeing marketing initiatives that enhance brand equity and drive customer loyalty. This is an exciting opportunity to shape the future of a growing e-commerce brand from anywhere.

Key Responsibilities

• Develop and implement a comprehensive brand marketing strategy aligned with overall e-commerce objectives.
• Define and maintain brand voice, messaging, and visual identity across all digital channels.
• Oversee the creation of brand marketing campaigns, including content, social media, PR, and influencer collaborations.
• Analyze market trends, competitor activities, and customer insights to identify strategic opportunities for brand growth.
• Manage brand budgets, allocate resources effectively, and track campaign performance against key metrics.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure brand consistency.

Requirements

• Proven experience as a Brand Marketing Manager or similar role, with a significant focus on e-commerce.
• Demonstrated success in developing and executing successful brand strategies that drive measurable business results.
• Strong understanding of digital marketing channels, social media, content marketing, and influencer marketing.
• Excellent strategic thinking, analytical, and project management skills.
• Exceptional communication, copywriting, and presentation abilities.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Highly competitive annual salary and significant performance-based bonuses.
• Fully remote work environment offering unparalleled flexibility and autonomy.
• Opportunities for professional growth and leadership development.
• A dynamic, innovative, and supportive company culture.
• Contribution towards home office setup and professional development.