Social Media Manager - E-commerce Focus

Placements24; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Salary commensurate

Fully remote

Home office stipend

Professional development

Brand growth impact

Collaborative team

Job summary

Placements24 is seeking a creative and strategic Social Media Manager with a strong focus on e-commerce to drive engagement and online revenue through remote channels. You will develop and implement innovative social media strategies, create content, manage communities, and analyze performance to optimize paid campaigns across platforms like Instagram, Facebook, Pinterest, and TikTok.

You will work independently in a fully remote environment, collaborating with marketing and e-commerce teams to

Qualifications

• Proven experience as a Social Media Manager, ideally with a focus on e-commerce or DTC brands.
• Demonstrated success in developing and managing social media campaigns that drive engagement and sales.
• Expertise across platforms, algorithms, and best practices for content and advertising.
• Proficiency with social media management tools, analytics platforms, and advertising interfaces.
• Excellent copywriting, content creation, and visual storytelling skills.
• Ability to work independently and manage multiple priorities remotely.

Responsibilities

• Develop and execute a comprehensive social media strategy tailored to e-commerce growth and brand building.
• Create compelling and on-brand content (visuals, copy, video) for platforms including Instagram, Facebook, Pinterest, TikTok, and others.
• Manage social media advertising campaigns, including audience targeting, budget management, and performance optimization to drive traffic and conversions.
• Engage with the online community, responding to comments, messages, and fostering positive brand interactions.
• Monitor social media trends, analytics, and competitor activities to identify opportunities and inform strategy adjustments.
• Collaborate with the marketing and e-commerce teams to ensure seamless integration of social media efforts with broader business objectives.

Skills

Social media strategy

Content creation

Paid social advertising

Analytics & reporting

Copywriting

Remote work

Tools

Facebook Ads Manager

Hootsuite

Google Analytics

TikTok Ads

Job description

About the Role

Our client is seeking a creative and strategic Social Media Manager with a strong focus on e-commerce to drive engagement and sales through their remote channels. This role will be responsible for developing and implementing innovative social media strategies that align with marketing objectives, enhance brand presence, and directly support online revenue generation. You will manage all aspects of social media, from content creation and community engagement to performance analysis and paid social advertising, contributing to the growth of their digital footprint from anywhere.

Key Responsibilities

• Develop and execute a comprehensive social media strategy tailored to e-commerce growth and brand building.
• Create compelling and on-brand content (visuals, copy, video) for platforms including Instagram, Facebook, Pinterest, TikTok, and others.
• Manage social media advertising campaigns, including audience targeting, budget management, and performance optimization to drive traffic and conversions.
• Engage with the online community, responding to comments, messages, and fostering positive brand interactions.
• Monitor social media trends, analytics, and competitor activities to identify opportunities and inform strategy adjustments.
• Collaborate with the marketing and e-commerce teams to ensure seamless integration of social media efforts with broader business objectives.

Requirements

• Proven experience as a Social Media Manager , ideally with a focus on e-commerce or direct-to-consumer brands.
• Demonstrated success in developing and managing social media campaigns that drive engagement and sales.
• Expertise in various social media platforms, their algorithms, and best practices for content and advertising.
• Proficiency with social media management tools, analytics platforms, and advertising interfaces.
• Excellent copywriting, content creation, and visual storytelling skills.
• Ability to work independently and manage multiple priorities effectively in a remote setting.

Benefits

• Competitive salary commensurate with experience.
• Fully remote position, offering flexibility and work-life balance.
• Allowance for home office setup and professional development resources.
• Opportunity to make a significant impact on e-commerce sales and brand growth.
• Dynamic and collaborative online team environment.