Remote Director of Diagnostics Marketing & Market Access

Quanterix; Billerica (MA); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

401k with employer match

Equity

Tuition assistance

Performance bonus

Onsite fitness center

Free snacks and drinks

Job summary

Lucent Diagnostics, a Quanterix brand, seeks a Director of Marketing, Diagnostics to lead the marketing strategy for diagnostic products before and after FDA 510(k) clearance. This role requires expertise in clinical and payer marketing, cross-functional leadership, and building marketing programs that scale post-approval.

The ideal candidate will influence stakeholders across Lucent Diagnostics and Quanterix, drive early testing adoption, and shape product positioning and market access

Qualifications

• Bachelor’s degree in marketing, science, or business administration.
• 8+ years of marketing experience in diagnostics, life sciences, or medical devices.
• Demonstrated experience in both clinical marketing and payer/market access marketing for diagnostic products.
• Proven track record driving early testing adoption and market activation to accelerate awareness and uptake.
• Experience working in a pre-commercial, early-stage, or category-creating company environment preferred.
• Strong understanding of the U.S. healthcare landscape, including reimbursement pathways for diagnostics.
• Experience preparing for or supporting product launch in regulated markets (e.g., 510(k) or similar).

Responsibilities

• Lead the development of the overall diagnostic marketing and market development strategy.
• Define and refine product positioning, messaging, and value propositions for key audiences.
• Help shape a new diagnostic category by identifying unmet needs, adoption barriers, and opportunities to accelerate market awareness and acceptance.
• Conduct and synthesize market insights to inform strategic decision-making, including competitive landscape, unmet needs, and adoption drivers.
• Ensure alignment between LucentDx product strategy and broader Quanterix corporate and platform messaging where appropriate.
• Develop and execute clinical marketing strategies for providers.
• Collaborate with Medical Affairs, Clinical, and R&D teams across LucentDx and Quanterix to translate clinical evidence into compelling marketing narratives.
• Create and oversee development of clinical marketing materials, including scientific messaging, educational resources, and presentation content.
• Support key opinion leader (KOL) engagement, advisory boards, and thought leadership initiatives that advance clinical credibility and category adoption.
• Lead initiatives to drive early testing adoption, accelerate clinical uptake, and activate target markets prior to full commercialization.
• Partner with Market Access to develop payer-focused value propositions and economic messaging.
• Shape reimbursement strategy by providing marketing input on coverage, coding, and payment considerations.
• Develop payer materials such as value dossiers, budget impact tools, and executive summaries for health plans.
• Support market development initiatives that reinforce economic value and facilitate early coverage and adoption.
• Contribute to launch planning and cross-functional commercialization efforts, including pricing, reimbursement, demand generation, and sales enablement.
• Partner with commercial leadership to support early customer adoption strategies, pilot programs, and initial market penetration.
• Leverage direct experience driving early adoption and market activation to generate awareness, engagement, and initial uptake ahead of launch.
• Develop marketing playbooks, training materials, and resources for sales and customer-facing teams.
• Work closely with Product Management, Sales, Medical Affairs, Regulatory, and Corporate Marketing across Lucent Diagnostics and Quanterix to ensure aligned messaging and execution.
• Establish and steward the Lucent diagnostic product brand in alignment with the Quanterix corporate brand and platform narrative.
• Own development of integrated marketing programs spanning brand strategy, demand generation, and thought leadership initiatives.
• Drive market awareness through scientific communication, digital engagement, conference strategy, and educational campaigns.
• Ensure consistency of messaging across marketing channels and customer touchpoints while building long-term brand credibility in a developing market category.

Job description

Lucent Diagnostics, a Quanterix brand, seeks a Director of Marketing, Diagnostics to lead the marketing strategy for diagnostic products before and after FDA 510(k) clearance. This role requires expertise in clinical and payer marketing, cross-functional leadership, and building marketing programs that scale post-approval.

The ideal candidate will influence stakeholders across Lucent Diagnostics and Quanterix, drive early testing adoption, and shape product positioning and market access