Remote Director of Demand Gen & ABM Strategy

Sedgwick; Miami (FL); Remote; USD 144,000 - 176,000; Full time

Job summary

Sedgwick is seeking a Director of Demand Generation & ABM, Integrated Marketing Strategy to lead cross-functional campaigns that align brand, demand and ABM with revenue goals.

The role partners with sales, product lines, and analytics to design multi-channel campaigns targeting priority accounts and key industries. You will drive pipeline growth and executive engagement, with responsibility for budgeting and agile resources.

Qualifications

• Bachelor's degree in marketing, business, or related field preferred.
• Eight to twelve years of B2B marketing with emphasis in integrated marketing, demand gen, and ABM.
• Proven success in executing multi-channel campaigns that drive pipeline and revenue.
• Strong ability to partner with sales leadership and executives to align marketing with revenue priorities.
• Experience with campaign performance analysis and data-driven optimization.
• Experience working in matrixed, cross-functional teams across marketing, analytics, and business units.
• Proficiency with marketing automation, CRM, and ABM/intent platforms.

Responsibilities

• Lead the development of integrated marketing strategies to drive growth.
• Partner with sales to identify and prioritize strategic accounts.
• Collaborate with marketing centres of excellence to deploy tactics.
• Provide stakeholder updates and optimize plans based on results.
• Develop and design best practices with Brand Strategists.
• Lead campaigns spanning awareness, engagement, activation and enablement.
• Manage marketing budget and Agile team resources for high-value initiatives.
• Coordinate campaigns across digital, events, content, nurture, ABM and sales outreach.
• Design ABM programs aligned to target industries and personas.
• Oversee personalized outreach programs, landing pages, executive events, and nurture experiences.
• Support demand gen and lead capture aligned to MQL/SQL/pipeline goals.
• Lead performance optimization through testing, reporting and analytics.
• Collaborate across creative, communications, digital, analytics, and business teams.
• Drive conference and executive event marketing strategies and post-event engagement.

Skills

Lead management

Attribution

Funnel reporting

Lifecycle marketing

Revenue operations

Intent data

Audience segmentation

Account scoring

Data analysis

Executive presence

Stakeholder collaboration

Education

Bachelor's degree in marketing or business

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

Sedgwick is seeking a Director of Demand Generation & ABM, Integrated Marketing Strategy to lead cross-functional campaigns that align brand, demand and ABM with revenue goals.

The role partners with sales, product lines, and analytics to design multi-channel campaigns targeting priority accounts and key industries. You will drive pipeline growth and executive engagement, with responsibility for budgeting and agile resources.