Director of Integrated ABM & Demand Gen

Sedgwick; Tampa (FL); Remote; USD 136,000 - 184,000; Full time

Job summary

Sedgwick is seeking a Director of Demand Generation & ABM to lead integrated marketing strategy and account-based programs. You will align brand, demand generation, and ABM efforts to drive pipeline growth and executive engagement across priority industries and target accounts.

You will partner with sales, product lines, and analytics teams to design multi-channel campaigns, optimize performance, and deliver measurable revenue outcomes.

Qualifications

• Eight to twelve years of B2B marketing experience, with emphasis in integrated marketing, demand generation and ABM.

Responsibilities

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and teams.
• Partners with sales leadership to identify and prioritize strategic accounts.
• Manages and optimizes the team marketing budget and resources toward high-value growth initiatives.
• Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting.
• Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.

Education

Bachelor's degree in marketing, business, or related field

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

Sedgwick is seeking a Director of Demand Generation & ABM to lead integrated marketing strategy and account-based programs. You will align brand, demand generation, and ABM efforts to drive pipeline growth and executive engagement across priority industries and target accounts.

You will partner with sales, product lines, and analytics teams to design multi-channel campaigns, optimize performance, and deliver measurable revenue outcomes.