Remote Digital Education Marketing Strategist

Duke Clinical Research Institute; Durham (NC); Remote; USD 63,000 - 98,000; Full time

Job summary

Duke University’s Center for Teaching and Learning seeks a Marketing Communications Strategist to shape the university’s storytelling around teaching excellence and digital education offerings. You will collaborate with faculty, leaders, and partners to raise awareness and advance CTL programs and services.

The role emphasizes digital-first strategies, website and social content, multimedia storytelling, and enrollment marketing to connect learners with Duke’s online programs.

Qualifications

• Bachelor's degree in Journalism, Communications, PR, Marketing, English, or related field.
• Four years of professional experience in journalism, public relations, marketing, communications, or related field.
• Experience developing and executing communications strategies for a program, department, organization, or brand.
• Experience planning and executing digital marketing campaigns.
• Experience monitoring campaign performance metrics and using data to optimize results.
• Experience creating, managing, and publishing content through digital platforms and content management systems.
• Strong storytelling ability with experience developing content for multiple audiences and channels.
• Demonstrated ability to manage multiple projects, priorities, and deadlines.

Responsibilities

• Lead development and implementation of comprehensive communications strategies for CTL's mission, priorities, programs, and services.
• Manage and enhance CTL's digital presence, including CTL and Online Duke websites; develop content strategies across channels.
• Monitor website performance and audience engagement with analytics; identify optimization opportunities.
• Design and execute recruitment marketing campaigns for digital education programs using email, paid ads, social media, and multimedia content.
• Develop and manage social media strategies to raise awareness of Duke's educational initiatives and storytelling.

Skills

Storytelling

Digital campaigns

Analytics

Content creation

Stakeholder collaboration

Project management

Written communication

Verbal communication

Social media strategy

Education

Bachelor's degree in Journalism, Communications, Public Relations, Marketing, English, or related field

Tools

Content management systems

Website and social media platforms

Job description

Duke University’s Center for Teaching and Learning seeks a Marketing Communications Strategist to shape the university’s storytelling around teaching excellence and digital education offerings. You will collaborate with faculty, leaders, and partners to raise awareness and advance CTL programs and services.

The role emphasizes digital-first strategies, website and social content, multimedia storytelling, and enrollment marketing to connect learners with Duke’s online programs.