Digital Education Marketing & Communications Strategist

Duke Careers; Durham (NC); Remote; USD 63,000 - 98,000; Full time

Job summary

Duke University’s Center for Teaching and Learning is seeking a Marketing Communications Strategist to shape how Duke communicates teaching excellence, educational innovation, and lifelong learning. You will lead communications and marketing efforts to elevate CTL's profile and expand awareness of Duke's online education offerings.

You will develop digital-first strategies, manage websites and social channels, create multimedia content, and run enrollment-focused campaigns.

Qualifications

• Bachelor's degree in Journalism, Communications, Public Relations, Marketing, English or related field.
• 4 years of professional experience in journalism, public relations, marketing, communications, or related field.
• Experience developing and executing communications strategies for a program, department, organization, or brand.
• Experience planning and executing digital marketing campaigns.
• Experience monitoring campaign performance metrics and using data to optimize results.
• Experience creating, managing, and publishing content through digital platforms and CMS.

Responsibilities

• Lead development and implementation of comprehensive communications strategies.
• Manage and enhance CTL's digital presence and create engaging multimedia content.
• Monitor website performance and audience engagement using analytics.
• Design and execute recruitment marketing campaigns for digital education programs.
• Develop and manage social media strategies to increase awareness.
• Build relationships with Duke faculty to strengthen CTL's brand.
• Coordinate communications activities for CTL programs and events.
• Establish collaborations with university communications teams and leaders.

Skills

Storytelling

Content creation

Digital marketing

Analytics

Project management

Written communication

Education

Bachelor's degree in Journalism, Communications, Public Relations, Marketing, English

Tools

Content management systems

Job description

Duke University’s Center for Teaching and Learning is seeking a Marketing Communications Strategist to shape how Duke communicates teaching excellence, educational innovation, and lifelong learning. You will lead communications and marketing efforts to elevate CTL's profile and expand awareness of Duke's online education offerings.

You will develop digital-first strategies, manage websites and social channels, create multimedia content, and run enrollment-focused campaigns.