Remote Cybersecurity Product Marketing Manager

GuidePoint Security; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote workforce (US-based)

Medical Insurance options

Dental Insurance

FTO / holidays

Internet allowance

Retirement plan eligibility

Pet benefit option

Job summary

GuidePoint Security is seeking a cybersecurity Product Marketing Manager to shape value-based messaging for our B2B offerings and develop engaging collateral that differentiates us in the market. You will collaborate with subject matter experts and the marketing team to enable sales and drive growth.

The ideal candidate thrives in a fast-paced environment, translates complex security concepts into persuasive content, and leads go-to-market initiatives for new and existing offerings.

Qualifications

• 3-5 years in cybersecurity product marketing with prior cybersecurity experience.
• Detail-oriented multi-tasker who can manage several projects concurrently.
• Proven success in value-based messaging and competitive positioning.
• Excellent written and verbal communication skills.
• Subject matter expertise in cybersecurity products and services.

Responsibilities

• Translate SME content into engaging collateral that demonstrates value and differentiates offerings.
• Drive thought leadership messaging and positioning for assigned offerings.
• Create differentiated content based on competitive and buyer personas.
• Craft compelling offer messages for marketing channels and activities.
• Lead go-to-market strategy for new and existing offerings, including copywriting.
• Conduct market and competitive analysis to better position services.
• Contribute to blog strategy and content creation.
• Manage Digital Asset Management and maintain central repository content.

Skills

Cybersecurity product marketing

B2B SaaS marketing

Messaging & collateral

Cross-functional leadership

Communication skills

Job description

GuidePoint Security is seeking a cybersecurity Product Marketing Manager to shape value-based messaging for our B2B offerings and develop engaging collateral that differentiates us in the market. You will collaborate with subject matter experts and the marketing team to enable sales and drive growth.

The ideal candidate thrives in a fast-paced environment, translates complex security concepts into persuasive content, and leads go-to-market initiatives for new and existing offerings.