Remote Customer Marketing Campaign Manager

DoiT International; Northern (KY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Unlimited vacation

Flexible options

Health insurance

Employee stock option plan

Professional development stipend

Job summary

DoiT International is seeking a Customer Marketing Manager to drive revenue from our existing customer base by marketing new products and services through owned channels such as portals, Slack, and lifecycle email. You will collaborate with CSMs, AMs, Product Marketing, and Data/Analytics to identify ideal targets and craft reusable campaigns that scale across the customer base.

This remote role requires solid B2B marketing experience, a data-driven approach, and hands-on execution to build and

Qualifications

• 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email
• Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging
• Experience in the B2B technology space
• Customer marketing experience is a plus
• Ability to use customer data and insight to help target and prioritize campaigns
• Comfortable working hands-on to build and execute campaigns

Responsibilities

• Partner with CSM, AM, Product, and Data/Analytics teams to identify usage signals, adoption patterns, and account characteristics that indicate readiness for a new product or service
• Translate customer insight into segmented, prioritized target lists for each campaign
• Ensure marketing effort is concentrated on the accounts most likely to convert, not broad-based awareness
• Campaign Development for Launch and Ongoing Use
• Build customer marketing campaigns for new product and service launches, timed to initial go-to-market
• Design reusable, evergreen assets that CSMs and AMs can trigger on demand
• Create toolkits, email sequences, and talk tracks to activate campaigns without marketing involvement
• Maintain a library of always-on campaigns mapped to triggers like onboarding milestones
• Lead marketing through channels: email, customer portal, Slack, and other non-paid channels
• Note: role does not own paid digital advertising
• CSM & AM Enablement
• Support CSMs and AMs with materials, campaigns, and resources
• Gather field feedback to refine targeting and messaging
• Share campaign performance data with CSMs and AMs to inform future targeting
• Performance & Revenue Accountability
• Partner with teams to create visibility into incremental revenue, engagement, and adoption
• Continuously refine targeting and channel mix based on data

Skills

Campaign marketing

Email marketing

B2B marketing

Data-driven decisions

Hands-on execution

Education

Bachelor's degree in Marketing

Tools

CRM (Salesforce)

Email platforms

Job description

DoiT International is seeking a Customer Marketing Manager to drive revenue from our existing customer base by marketing new products and services through owned channels such as portals, Slack, and lifecycle email. You will collaborate with CSMs, AMs, Product Marketing, and Data/Analytics to identify ideal targets and craft reusable campaigns that scale across the customer base.

This remote role requires solid B2B marketing experience, a data-driven approach, and hands-on execution to build and