Remote CRM Analytics Lead – Growth & Insights

General Motors; Warren (MI); On-site; USD 107,000 - 163,000; Full time

Benefits offered by this job

Health and wellbeing benefits

GM vehicle discounts

Tuition assistance

Paid vacation & holidays

Job summary

General Motors is seeking a Senior Strategist, CRM Analytics & Insights to lead CRM analytics and insights for the OnStar brand. You will quantify activation impact and identify optimization opportunities across the customer lifecycle.

You'll collaborate with data science, engineering, and Marketing Technology teams to ensure data quality, deliver automated reporting, and translate analytics into strategic recommendations that drive engagement, retention, and conversion for OnStar.

Qualifications

• Bachelor’s degree in analytics, data science, marketing, business, statistics, or related field.
• At least 6 years in owned media, web analytics, CRM analytics, or lifecycle analytics.
• Deep understanding of CRM reporting and measurement frameworks.
• Experience with data visualization tools (Tableau/Power BI).
• Experience with SQL, Python, or R.

Responsibilities

• Lead CRM analytics and insights delivery for OnStar across lifecycle.
• Analyze CRM influence on engagement, retention, and conversion.
• Cross-functional collaboration to define goals and measurement.
• Bridge data science, engineering, and Marketing Tech for data needs.
• Deliver automated reporting and closed-loop measurement.

Skills

CRM analytics

Marketing analytics

Data integration

Data visualization

SQL

Python

R

Stakeholder management

Communication skills

Education

Bachelor’s degree in Analytics/Data Science/Marketing/Business/Statistics/Applied Mathematics

Tools

Tableau

Power BI

Excel

Databricks

Snowflake

Adobe Experience Platform

Adobe Analytics

Adobe Customer Journey Analytics

SQL

Python

R

Job description

General Motors is seeking a Senior Strategist, CRM Analytics & Insights to lead CRM analytics and insights for the OnStar brand. You will quantify activation impact and identify optimization opportunities across the customer lifecycle.

You'll collaborate with data science, engineering, and Marketing Technology teams to ensure data quality, deliver automated reporting, and translate analytics into strategic recommendations that drive engagement, retention, and conversion for OnStar.