Remote Creative Lead, Copy — Global Brand Campaigns

SalaryGuide; United States; Remote; USD 180,000 - 217,000; Full time

Benefits offered by this job

Bonus + equity

Employee Travel Credits

Job summary

Airbnb is seeking a Creative Lead, Copy to own the narrative across integrated campaigns and social work. You will partner with an Art Director to shape stories for Home/Stay, Experiences, Services, and growth verticals, turning brand narratives into compelling copy at pace.

You have 10+ years leading global brand campaigns and a strong portfolio, with fluency in AI creative tools and modern digital workflows.

Qualifications

• 10+ years of relevant experience leading global brand campaigns.
• Outstanding portfolio of campaign work across cross-media campaigns.
• Strong conceptual and brainstorming skills with the ability to lead or contribute.
• Experience working with Brand Management to translate market research, data and strategy into creative solutions.
• Ability to think strategically and tactically from concept through execution.
• Exceptional communication and presentation skills, including defending creative decisions.
• Fluency with AI creative tools and modern digital workflows.

Responsibilities

• Partner with your Art Director to conceptualize and execute integrated, multi-channel campaigns.
• Turn brand and product stories into engaging copy at pace across channels.
• Connect social-first storytelling with broader campaigns while maintaining voice and tone.
• Collaborate with creative leadership and cross-functional teams on high-visibility work.
• Prototype ideas quickly with a proactive, hands-on approach.
• Use AI creative tools and digital workflows to accelerate ideation while ensuring quality.
• Guide editorial and tone execution with teammates, agency partners, and production teams.

Skills

Copywriting

Campaign ideation

Storytelling

Communication

Collaboration

Presentation

AI tools

Tools

AI creative tools

Job description

Airbnb is seeking a Creative Lead, Copy to own the narrative across integrated campaigns and social work. You will partner with an Art Director to shape stories for Home/Stay, Experiences, Services, and growth verticals, turning brand narratives into compelling copy at pace.

You have 10+ years leading global brand campaigns and a strong portfolio, with fluency in AI creative tools and modern digital workflows.