Creative Lead, Copy

SalaryGuide; United States; A distancia; USD 180.000 - 217.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus + equity

Employee Travel Credits

Descripción de la vacante

Airbnb is seeking a Creative Lead, Copy to own the narrative across integrated campaigns and social work. You will partner with an Art Director to shape stories for Home/Stay, Experiences, Services, and growth verticals, turning brand narratives into compelling copy at pace.

You have 10+ years leading global brand campaigns and a strong portfolio, with fluency in AI creative tools and modern digital workflows.

Formación

• 10+ years of relevant experience leading global brand campaigns.
• Outstanding portfolio of campaign work across cross-media campaigns.
• Strong conceptual and brainstorming skills with the ability to lead or contribute.
• Experience working with Brand Management to translate market research, data and strategy into creative solutions.
• Ability to think strategically and tactically from concept through execution.
• Exceptional communication and presentation skills, including defending creative decisions.
• Fluency with AI creative tools and modern digital workflows.

Responsabilidades

• Partner with your Art Director to conceptualize and execute integrated, multi-channel campaigns.
• Turn brand and product stories into engaging copy at pace across channels.
• Connect social-first storytelling with broader campaigns while maintaining voice and tone.
• Collaborate with creative leadership and cross-functional teams on high-visibility work.
• Prototype ideas quickly with a proactive, hands-on approach.
• Use AI creative tools and digital workflows to accelerate ideation while ensuring quality.
• Guide editorial and tone execution with teammates, agency partners, and production teams.

Conocimientos

Copywriting

Campaign ideation

Storytelling

Communication

Collaboration

Presentation

AI tools

Herramientas

AI creative tools

Descripción del empleo

Posted via SalaryGuide - the career platform built for marketers.

Airbnb is hiring a Creative Lead, Copy with a stated base pay range of $180,000 - $217,000 USD. This US remote-eligible role works West Coast hours and calls for 10+ years of experience leading global brand campaigns.

Partner with a dedicated Art Director to shape the stories behind Airbnb's Home/Stay, Experiences, Services, and other high-growth verticals. The work spans big campaign ideas, social-first storytelling, and hands-on copy execution across channels.

Role Snapshot

• Company: Airbnb
• Location: United States, remote eligible, with West Coast hours.
• Base pay range: $180,000 - $217,000 USD.
• Experience: 10+ years of relevant experience leading global brand campaigns.

You must live in a state where Airbnb, Inc. has a registered entity. Occasional office work or attendance at offsites may be required as agreed with your manager. If employed by another Airbnb entity, your recruiter will explain eligible states.

Company Overview

Airbnb connects guests with hosts offering unique stays and experiences around the world. Founded in 2007, it has grown to more than 5 million hosts who have welcomed over 2 billion guest arrivals. Its mission centers on helping people connect with communities and the real world.

About the Role

Reporting to the Director of Brand Creative, you will drive the narrative behind integrated campaigns and social work across Airbnb's key growth verticals. You will work closely with an Art Director partner, strategists, producers, and creative leadership to turn brand narratives into compelling work across social channels and traditional media.

Responsibilities

• Partner with your Art Director to conceptualize and execute integrated, multi-channel campaigns.
• Turn brand and product stories into culturally relevant, sharp, compelling copy at pace.
• Connect social-first storytelling with broader campaigns, maintaining consistent voice, tone, and craft across touchpoints.
• Collaborate with creative leadership and cross-functional teams on high-visibility work.
• Prototype ideas quickly with a proactive, hands-on approach.
• Use AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration while maintaining quality.
• Guide editorial and tone execution with creative teammates, agency partners, and production companies.

Qualifications

• 10+ years of relevant experience leading global brand campaigns, preferably combining advertising agency, creative studio, and in-house experience.
• An outstanding portfolio of campaign work and demonstrated success leading multiple cross-media campaigns.
• Strong conceptual and brainstorming skills, with the ability to lead or contribute as needed.
• Experience working closely with Brand Management teams and translating market research, data, and strategy into creative solutions.
• Ability to think strategically and tactically, from concept through execution.
• Exceptional communication and presentation skills, including the ability to explain and defend creative decisions.
• Flexibility, dependability, empathy for customers and creative teammates, and enthusiasm for Airbnb's mission.
• Fluency with AI creative tools and modern digital workflows.

Compensation and Benefits

• Base pay range: $180,000 - $217,000 USD.
• Actual base pay depends on training, transferable skills, work experience, business needs, and market demands. The range may change.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

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