Remote Content Strategy Architect for AI-Driven UX

MSQ DX; United States; Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with up to 4% company match

Paid time off

Job summary

MSQ DX is seeking a Content Strategist to shape how content drives discovery, engagement, and action across digital experiences. You’ll work with Strategy, Data & Insights, Design, and Technology to translate customer needs and business priorities into actionable content strategies that inform future-state experiences.

You’ll lead content audits, hierarchies, and messaging frameworks, shaping scalable content models and governance to improve findability and relevance across websites and digital

Qualifications

• 4+ years of experience in content strategy, digital content, UX content, content design, or a related discipline
• Strong strategic thinking and problem-solving skills, with the ability to connect customer needs, business objectives, and content opportunities
• Experience working across large websites, digital products, platforms, or complex content ecosystems
• Strong analytical skills and the ability to interpret research, website analytics, search performance, and behavioral insights to inform recommendations
• Excellent writing, editing, and communication skills, with the ability to simplify complex information and articulate clear, compelling recommendations
• Solid understanding of content architecture, structured content, CMS platforms, and component-based digital experiences
• Knowledge of SEO/GEO, search intent, and emerging AI-driven discovery and their implications for content strategy
• Ability to collaborate effectively across multidisciplinary teams, balancing strategic vision with practical implementation considerations
• Strong organizational and presentation skills, with the confidence to communicate ideas, facilitate discussions, and present recommendations to clients and stakeholders
• Agency or consulting experience is a plus

Responsibilities

• Develop actionable content strategies grounded in customer needs, business goals, research, analytics, search behavior, and experience strategy
• Partner with Experience Strategy to translate customer journeys, audience intent, and experience goals into clear content requirements, priorities, and recommendations
• Conduct content audits and current-state assessments to evaluate content quality, performance, relevance, gaps, duplication, and opportunities for improvement
• Define content hierarchies, information priorities, and content pathways that help customers find what they need and take meaningful action
• Develop content prioritization and rationalization recommendations to determine what content should be retained, refined, consolidated, created, or retired
• Create messaging frameworks and editorial guidelines that establish clear, consistent, audience-focused communication across digital experiences
• Define content models, taxonomies, metadata, and structured-content approaches that support discoverability, personalization, reuse, and scalability
• Shape SEO/GEO and AI discovery strategies by aligning content with search intent, audience questions, content quality, structure, and emerging AI-driven experiences
• Support content migration planning, mapping existing content to future-state structures, templates, and content models
• Establish content governance recommendations, editorial standards, and workflows that help clients maintain quality, consistency, and relevance over time
• Define content performance measures and partner with Data & Insights to evaluate effectiveness, identify optimization opportunities, and inform ongoing improvements
• Write, edit, or shape strategic and experience content when appropriate to the engagement|

Skills

Content strategy

UX content

Research analytics

SEO/GEO

CMS platforms

Cross-functional collaboration

Excellent writing

Presentation skills

Agency consulting

Job description

MSQ DX is seeking a Content Strategist to shape how content drives discovery, engagement, and action across digital experiences. You’ll work with Strategy, Data & Insights, Design, and Technology to translate customer needs and business priorities into actionable content strategies that inform future-state experiences.

You’ll lead content audits, hierarchies, and messaging frameworks, shaping scalable content models and governance to improve findability and relevance across websites and digital