Remote Client Marketing Specialist | Growth & Impact

BairesDev; Columbus (OH); Remote; USD 55,000 - 85,000; Full time

Benefits offered by this job

Work-from-home setup

PTO

Parental leave

Health coverage (Vision & Dental)

Life Insurance

401K Plan

Diverse and multicultural environment

Job summary

BairesDev is seeking a Client Marketing Specialist to support the development and execution of programs that engage, retain, and grow our client base. You will collaborate with marketing and customer success teams to deliver timely communications that strengthen client relationships.

In this role you will help create client-facing materials, coordinate campaigns, and analyze performance metrics, all within a fully remote, globally distributed environment.

Qualifications

• 3+ years of client marketing, customer marketing, or B2B marketing experience.
• Understanding of customer lifecycle stages and how marketing supports retention and growth.
• Experience with email marketing platforms and CRM tools such as HubSpot or Salesforce.
• Strong written communication skills with ability to tailor messaging for different client segments.
• Detail-oriented with strong organizational skills and experience managing multiple projects simultaneously.

Responsibilities

• Support the planning and execution of client marketing campaigns, including email programs, webinars, and targeted content.
• Assist in developing client-facing materials such as newsletters, onboarding guides, and product update communications.
• Coordinate with customer success and account management teams to align marketing activities with client needs.
• Track and report on campaign performance metrics, including open rates, engagement, and retention indicators.
• Maintain client segmentation lists and ensure CRM data accuracy for targeted communications.
• Contribute to the development of case studies and client success stories in collaboration with content teams.

Skills

Written communication

Campaign planning

Cross-functional collaboration

Project management

Tools

HubSpot

Salesforce

Job description

BairesDev is seeking a Client Marketing Specialist to support the development and execution of programs that engage, retain, and grow our client base. You will collaborate with marketing and customer success teams to deliver timely communications that strengthen client relationships.

In this role you will help create client-facing materials, coordinate campaigns, and analyze performance metrics, all within a fully remote, globally distributed environment.