Remote Cardiac Product Leader — Launch & Growth

Sitka Inc.; Phoenix (AZ); Remote; USD 120,000 - 160,000; Full time

Job summary

Gore Medical is seeking an experienced marketing professional for the Cardiac team who will own regional product/brand strategies, translate market insights into launch and lifecycle plans, and act as the regional product expert engaging with customers in the field.

This remote role covers the Americas and requires collaboration with Global Marketing, Product Specialists, Sales, Legal, Regulatory, Medical Affairs, and other functions.

Qualifications

• Minimum of 4 years in medical device, pharmaceutical, or life sciences marketing.
• Experience owning a product lifecycle including forecasting, pricing, launch planning, and revenue targets.
• Proven ability to create marketing materials aligned with regional strategy and target customer needs.
• Proven experience using data and insights to drive product lifecycle and marketing decisions.
• Excellent communication and presentation skills; proficiency in PowerPoint, Excel, and Teams.
• Ability to work across functions: leadership, sales, regulatory, health economics and reimbursement, and corporate accounts.
• Travel overnight up to 30% locally and internationally.

Responsibilities

• Conduct market, customer, competitive, and journey research to identify target segments and launch timing.
• Develop Americas regional product/brand strategies, including positioning, themes, customer engagement plans, and marketing materials.
• Manage product/brand P&L, budgeting, expenditures, profitability, ROI, and leadership recommendations.
• Develop commercialization strategies including pricing, distribution, launch readiness, lifecycle growth, and licensing where applicable.
• Adapt global brand materials to regional market needs in collaboration with Global Marketing and cross-functional teams.
• Ensure regional customer needs influence product design, branding, messaging and marketing approaches.
• Develop evidence-based messaging, marketing materials, sales enablement resources, training content, and education tools.
• Serve as the regional product portfolio expert, engaging with customers and field teams and translating insights into strategy.

Skills

Product lifecycle

Marketing materials

Data-driven decisions

Cross-functional collaboration

Communication skills

Education

MBA

Tools

PowerPoint

Excel

Teams

Job description

Gore Medical is seeking an experienced marketing professional for the Cardiac team who will own regional product/brand strategies, translate market insights into launch and lifecycle plans, and act as the regional product expert engaging with customers in the field.

This remote role covers the Americas and requires collaboration with Global Marketing, Product Specialists, Sales, Legal, Regulatory, Medical Affairs, and other functions.