Remote Brand Standards & Retail Ops Specialist

World Fuel Services, Inc.; Overland Park (KS); Remote; USD 55,000 - 75,000; Full time

Job summary

World Fuel Services, Inc. is seeking a Retail Operations & Brand Standards Specialist to serve as a trusted advisor to our retail partners, helping them improve store performance, strengthen brand execution, implement marketing programs, and maximize growth opportunities.

This role emphasizes building relationships, influencing business owners, and working independently to help customers succeed. You will conduct site visits, review brand standards, and collaborate across Sales, Operations,

Qualifications

• 1-3 years of experience in sales, retail operations, customer service, account management, or territory support.
• Strong relationship-building and influencing skills.
• Excellent communication and presentation abilities.
• Self-motivated with the ability to work independently.
• Strong organizational and time management skills.
• Results-oriented mindset with a passion for helping customers succeed.
• Valid driver's license and ability to travel throughout an assigned territory.

Responsibilities

• Build strong relationships with retail fuel and convenience store operators throughout your assigned territory.
• Serve as a trusted advisor helping customers improve store appearance, operations, and overall retail execution.
• Conduct site visits and provide recommendations that improve customer experience and operational performance.
• Identify opportunities to help retailers increase sales, profitability, and customer loyalty.
• Conduct branded image reviews and site assessments.
• Ensure retail locations maintain brand standards and compliance requirements.
• Support implementation of merchandising, marketing, and promotional initiatives.
• Help retailers improve image evaluation scores and overall site presentation.
• Identify areas for improvement and develop action plans with retailers.
• Promote supplier marketing programs, loyalty initiatives, and credit card programs.
• Encourage retailer participation in available promotional opportunities.
• Assist retailers in preparing for future growth and operational enhancements.
• Provide guidance on retail best practices and market trends.
• Collaborate with Sales, Operations, Marketing, and supplier partners.
• Track retailer progress against established objectives and action plans.
• Maintain accurate territory records and reporting.
• Ensure deadlines and project objectives are achieved.
• Conduct periodic site reviews and facility assessments.
• Assist retailers in understanding brand requirements and operating standards.
• Support compliance with applicable company, supplier, and regulatory guidelines.

Skills

Relationship building

Communication

Independent work

Time management

Travel readiness

Education

Bachelor's degree preferred

Recent graduates encouraged

Job description

World Fuel Services, Inc. is seeking a Retail Operations & Brand Standards Specialist to serve as a trusted advisor to our retail partners, helping them improve store performance, strengthen brand execution, implement marketing programs, and maximize growth opportunities.

This role emphasizes building relationships, influencing business owners, and working independently to help customers succeed. You will conduct site visits, review brand standards, and collaborate across Sales, Operations,