AVP Marketing

Connex Credit Union Inc; North Haven (CT); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

401(k) plan with company match

Tuition reimbursement opportunities

Community outreach opportunities

Job summary

Connex Credit Union in North Haven, CT seeks a seasoned Marketing Director to lead strategy, brand, and campaigns. You will drive plan development, oversee digital, print, events, PR, and media, and partner with executive and product teams to align initiatives with corporate goals.

You’ll manage budgets, mentor staff, ensure regulatory compliance in advertising, and build relationships with community partners to grow membership and deposits.

Qualifications

• Bachelor’s degree in business, marketing, or communications is required.
• 7–10 years of senior marketing/communications leadership experience.
• Strong written and verbal communication skills.
• Proven ability to lead diverse teams and coach staff.
• Experience with budgeting, forecasting, and strategic planning.
• Knowledge of regulatory advertising compliance.

Responsibilities

• Develop and implement a cohesive marketing strategy to increase brand awareness.
• Lead the marketing department with campaigns, events, digital marketing, PR, social media, and other media.
• Prepare regular reports for the CEO and leadership team.
• Manage marketing budgets and optimize cost-to-impact ratios.
• Drive product and service launches, market research, and competitive analysis.
• Build and maintain a consistent brand across all channels.
• Collaborate with departments to align marketing with strategic plans.
• Foster community outreach and partnerships to grow membership.

Skills

Marketing strategy

Brand management

Digital marketing

SEO

Public relations

Budget management

Team leadership

Communications

Strategic planning

Cross-functional collaboration

Education

BS degree in business, marketing, or communications

Tools

CRM systems

SEO tools

Analytics tools

Job description

Looking to make a meaningful impact on your community? At Connex Credit Union, we’re seeking passionate and diverse individuals who are driven to help improve the financial well-being of others.At Connex, you’re more than an employee, you’re part of a team that values trust, collaboration, and delivering exceptional service. With a strong history of success and a commitment to our employees, members, and communities, we continue to grow while creating opportunities for our team members to thrive.If you’re looking for a rewarding career where you can make a difference, grow professionally, and be part of an inclusive organization, we encourage you to join us on our mission.What we offer:• Competitive compensation• Medical, Dental, and Vision coverage• Paid time off• 401(k) plan with company match• Tuition reimbursement opportunities• Opportunities to participate in community outreach and make a local impactJoin a team where your work matters and your contributions make a difference.Essential Functions and Responsibilities: includes the following, and other duties may be assigned.20%- Develop and implement a cohesive marketing strategy to increase brand awareness. Development and implementation of the Marketing strategy for new and existing products and services. In consultation with the executive team and managers, develops and recommends an annual plan for the Marketing Department in the context of the organization’s strategic and operating plans. Sets objectives for each strategic area and outlines specific activities to be pursued for achieving those objectives. Oversees implementation of the Brand and Marketing strategies including campaigns, events, digital marketing, PR, social media, website, and other media. Contributes to marketing effectiveness by identifying short-term and long-range issues; influences present and future products by evaluating current and future market trends and with internal and external sources. Prepare regular reports and presentations on marketing for the CEO, Executive Team and other Directors/Managers. Create effective and efficient processes to reduce costs and errors while improving productivity.20%- Plans, executes, and manages team by reviewing marketing plans including short and long-term strategies, coordinate with different departments/stakeholders, and participate in creating with team advertising and promotion activities including print, online, digital, outdoor, broadcast, social media, radio, direct mail, and others. Manage the creation of all marketing collateral and support tools; perform targeting & position for each product line. Execute integrated online/offline, SEO, advertising, PR, website, and other campaigns to generate Brand awareness, member development, and membership growth in accordance with corporate objectives. Establishes and maintains a consistent Brand throughout all product lines, promotional materials, and events. Maintain knowledge of marketing trends, developments, and best practices including monitoring competitor products and marketing activities. Ensures regulatory Advertising compliance is met across all marketing mediums. Integral partner in new product/service launches/discontinuance, product/fee changes, organization mergers, and assists other departments within organization to prepare training, new product information, etc. as needed.20%- Plans, executes and manages marketing initiatives for deposit product lines; provides short-term market forecasts, reports, and recommendations to ALCO; direct marketing research and collection including monitoring competitor products and marketing activities. Plans, executes and manages marketing initiatives for Consumer Loans product lines; provides market trends, reports, and recommendations to Consumer Lending team; monitor competitor marketing activities.10%- Creates and manages the annual budget by scheduling expenditures, analyzing variances, and initiating corrective actions.20%- Maintain relations with customers by organizing and developing specific customer-relations programs; determining company presence at conventions, annual meeting, community affairs, and other events. Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and volunteer time are utilized in a manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media. Develops and implements communications and media strategies that successfully deliver information and key messages to the public. Responsible for CEO Quarterly Communication, creation of Annual Report and Annual Meeting documents and event, and other public-facing communications as needed. Represents the Credit Union at various functions to develop business and customer relationships. Establishes and maintains relationships with industry influencers and key strategic partners. Prepares communications and reports for the Board of Directors, President’s report and others as needed. Performs other job related duties as assigned.10%- Maintains marketing staff by recruiting, selecting, orienting, and training employees as well as planning, monitoring and appraising job results. Conducts performance reviews; allocates resources to meet operations needs within the department. Develops marketing staff by providing information, educational, and growth opportunities.Performance Measurements (if applicable):Qualifications and Requirements:Minimum BS degree in business, marketing, or communications. Exceptional knowledge of marketing strategies, concepts, and practices.Individual must possess a minimum of seven to ten years combined senior management and communications experience in an organization involving a significant number of people with diverse and varied interests and backgrounds. Must have experience managing and a coaching team.Solid business acumen, management, and problem-solving skills.Experience must include strategic planning, financial planning and strategy, statistical analysis, developing and managing budgets, communications planning and management,marketing research and planning, able to successfully manage processes, media relations, and client relationships.Individual must be a strong communicator, have excellent written, presentation, oralcommunications and interpersonal skills.Individual must possess strong leadership skills, be able to motivate and influenceothers.Individual must be able to think creatively and strategically, have excellent judgmentand be able to work in a changing environment.