Remote Brand & Advertising Art Director - AI Design Evaluation

Synthires; California; Remote; USD 96,000 - 165,000; Full time

Job summary

Synthires seeks a Brand & Advertising Art Director or Senior Brand Designer to join an AI research project. Work includes brand identity, packaging, out-of-home, and multi-format campaigns; evaluate AI-generated design and help set quality standards for AI training data.

This remote, US-based full-time W-2 role requires 40 hours per week, hands-on design with Illustrator, Photoshop, Figma, InDesign; provide clear feedback and collaborate with research teams to improve training data quality.

Qualifications

• 5+ years of professional commercial brand and advertising design experience as an art director or senior designer at a creative agency, brand consultancy, packaging studio, or in-house brand studio.
• Daily hands-on proficiency in Adobe Illustrator, Photoshop, and Figma, with InDesign experience for layout and print production.
• Ability to independently create and deliver final design files, not just direct other designers.
• Proven experience developing brand identity systems, including logos, typography, colour systems, iconography, and brand guidelines.
• Experience producing packaging dielines and large-format out-of-home artwork through to press-ready files, including bleed, safe zones, CMYK, Pantone specifications, and prepress checks.
• Experience delivering out-of-home and multi-format campaign suites across billboards, transit, print, digital display, and paid social formats (1:1, 4:5, and 9:16).
• Experience adapting campaigns for multiple markets and localized versions.
• Strong typography, grid design, vector illustration, and image-retouching skills.
• Proficiency with editable source and exchange formats, including .ai, .psd, .fig, .indd, .svg, PDF/X, dieline files, and packaged print-ready deliverables.
• Hands-on experience using generative AI tools in professional design workflows, such as Midjourney, Adobe Firefly, Ideogram, Stable Diffusion, Flux, Photoshop Generative Fill, or Magnific.
• A public portfolio or reel showcasing shipped commercial work.
• Availability for at least 40 hours per week during weekdays.
• Strong written communication skills and the ability to explain creative decisions clearly.

Responsibilities

• Create challenging, real-world design tasks based on agency workflows, including brand identity systems, packaging, out-of-home advertising, and multi-format campaigns.
• Evaluate AI-generated designs for typography, grids, visual hierarchy, colour, print feasibility, and consistency across formats.
• Provide clear, actionable written feedback to improve AI model performance.
• Develop evaluation guidelines, rubrics, and quality checks for graphic design.
• Conduct technical checks on vector artwork and print-ready files.
• Collaborate with research teams and other subject matter experts to improve training data quality and consistency.

Skills

Brand identity

Packaging

Out-of-home advertising

Campaign formats

Tools

Adobe Illustrator

Adobe Photoshop

Figma

InDesign

Job description

Synthires seeks a Brand & Advertising Art Director or Senior Brand Designer to join an AI research project. Work includes brand identity, packaging, out-of-home, and multi-format campaigns; evaluate AI-generated design and help set quality standards for AI training data.

This remote, US-based full-time W-2 role requires 40 hours per week, hands-on design with Illustrator, Photoshop, Figma, InDesign; provide clear feedback and collaborate with research teams to improve training data quality.