Content & Community Manager

BreakmarkHR; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Fully remote

US-based team

Job summary

BreakmarkHR is seeking a hands-on Social Media Creator to own the brand voice across TikTok and Meta. You’ll respond to DMs, spot trends, and seed content directly, shaping how the brand speaks online.

This full-time remote role requires 2–4+ years in managing social communities for consumer brands, with fluency in English and a knack for authentic, playful copy.

You’ll collaborate with Growth and Design teams to influence emails and ads and work with a US-based team on US Eastern hours.

Qualifications

• 2–4+ years managing social media for consumer, lifestyle, or beauty brands.
• Fluency in written English with a witty, warm brand voice.
• Familiarity with TikTok, Reels, and organic engagement strategies.

Responsibilities

• Manage day-to-day engagement across TikTok and Meta platforms.
• Spot emerging trends, pitch content ideas, and create native short-form video.
• Seed products to micro-creators and influencers to sustain UGC pipelines.
• Share insights with Growth and Design teams to inspire ads and emails.

Skills

Social media management

Community engagement

Cultural fluency

Video editing

Written English copywriting

Initiative / self-starter

US Eastern alignment

Tools

CapCut

Smartphone editing

Desktop editor

Job description

Our client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and the founder of a category-defining DTC consumer brand, the company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon. Its products are designed as daily self-care rituals, and building an active, engaged community of nail enthusiasts, skincare obsessives, and everyday consumers is central to the brand's long-term growth.

About the Role

Maybe you've been the person running a beauty or lifestyle brand's social channels and want a bigger say in what the brand becomes. Or maybe you've been creating content on the side and want to turn your instinct for trends into a full-time role. Here you won't be posting from a content calendar someone else wrote. You'll be the voice of the brand online, decide what's worth jumping on, and turn customers into its loudest advocates.

What You Will Do

This is a hands-on role for a culturally fluent, self-directed creator who is as comfortable replying to DMs as filming a TikTok on a phone. Every platform has its own rhythm. The expectation stays the same: build a community people want to be part of, and feed what you learn back into the business.

You will manage day-to-day engagement across TikTok and Meta, responding to comments, replying to DMs, engaging with tagged stories, and joining organic cultural conversations with a playful, authentic brand tone. You will spot emerging beauty, manicure, and skincare trends early, pitch content ideas, and produce native, mobile-first short-form video and UGC-style clips. You will identify, contact, and seed products to micro-creators, nail artists, and aesthetic influencers to keep a steady pipeline of organic UGC. You will keep a pulse on community feedback, product questions, and order issues, and elevate to operations or leadership when needed. You will also share community insights, viral hooks, and standout comments with the Growth and Design teams to inspire new ad angles and email topics.

Why Join

You'll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience. You'll have real ownership of the brand's voice and community, with your insights directly shaping ads, emails, and product conversations. The role is fully remote and works with a US-based team.

Who You Are

• Social & Community Experience: 2-4+ years managing social media channels and interactive communities for an active consumer, lifestyle, or beauty brand.
• Cultural Fluency: Deep familiarity with beauty culture, internet humor, TikTok trends, and the mechanics of organic engagement.
• Creative Content Skills: Comfort capturing and editing short-form video (TikTok, Instagram Reels, CapCut) using a smartphone or desktop editor.
• Voice & Tone Adaptability: Exceptional written English skills; able to write witty, warm, and grammatically flawless copy matching our brand persona.
• Self-Directed Operator: Enthusiastic team player who takes initiative, engages with community members proactively, and spots opportunities without needing rigid instructions.
• Schedule Alignment: Full-time commitment aligned with US Eastern working hours.

Nice to Have

• Experience in beauty, nail care, skincare, or wellness, especially DTC brands
• Hands-on experience running creator seeding or micro-influencer programs
• Experience managing TikTok Shop content or affiliate creators
• Familiarity with social listening or community management tools, and AI tools for content workflows

Remote, LATAM-based | Contractor | US Eastern hours