Senior Marketing Manager

Talantir; Northern (KY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Flexible time off

100% health coverage

Equity

Job summary

Sketchy is seeking a Senior Marketing Manager (B2C Growth) to drive growth across paid, lifecycle, ambassador programs, organic channels, and events. You’ll translate product features into compelling value propositions for medical students, nurse practitioner students, and physician assistant students, while building sustainable growth engines on a startup budget.

You’ll collaborate closely with product and content teams, own messaging for distinct learner segments, and optimize campaigns with a

Qualifications

• 4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.
• Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
• Experience with lifecycle/email marketing and marketing automation.
• Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
• Strong product intuition and experience partnering closely with product teams.
• Ability to develop differentiated messaging for distinct audience segments.
• Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics.
• Excellent writing and communication skills across formats (ads, emails, landing pages, decks).
• Self-starter mentality with strong ownership and comfort building processes from scratch.
• Ability to operate effectively in ambiguity and a fast-changing startup environment.

Responsibilities

• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.
• Prioritize high-impact initiatives and build sustainable acquisition and retention engines in healthcare student communities.
• Plan, execute, and optimize campaigns across Meta and Google; manage budgets and ROI.
• Develop messaging for med, NP, and PA students and create marketing assets.
• Own onboarding, engagement, and retention campaigns across email and in-app channels.
• Build and test scalable student-facing events, ambassador programs, and referrals.
• Track performance across channels and inform investments with data.

Skills

Growth marketing

Paid media

Lifecycle marketing

Marketing automation

Analytics

Copywriting

Cross-functional collaboration

Startup mindset

Tools

Google Analytics

Job description

## What Does This Senior Marketing Manager Role Involve?### Our CompanyMedicine is evolving faster than ever, and so is the way clinicians learn. At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what’s next.Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine.We’re reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.### Position SummarySketchy is looking for a versatile Senior Marketing Manager (B2C Growth) who thrives in the pace and ambiguity of startup life. This is a highly cross-functional, hands-on role that sits at the center of growth, product, and community.You will own B2C growth initiatives across paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events. From paid media to campus activations to referral loops, you’ll operate across multiple channels—focusing on what matters most at each stage of growth.This role requires both strategy and execution. You’ll develop differentiated messaging for distinct learner segments (medical students, nurse practitioner students, and physician assistant students), translate product features into meaningful value propositions, and build sustainable growth engines on a startup budget.You’ll be deeply embedded in our product and user community. Product fluency and authentic connection to student needs are critical—everything we do must be rooted in real product value and genuine student impact.Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington!### Responsibilities### Growth Strategy & Channel OwnershipOwn B2C growth across paid, lifecycle, ambassador, organic, and event channels.Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities.### Paid AcquisitionPlan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).Manage budgets with clear ROI accountability.### Messaging & CreativeDevelop differentiated positioning for med, NP, and PA students.Translate product features into compelling value propositions and marketing assets.### Lifecycle MarketingOwn onboarding, engagement, and retention campaigns across email and in-app channels.Build and optimize automated lifecycle flows.### Events & Growth ExperimentsExecute student-facing events and conference activations.Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.### Analytics & OptimizationTrack performance across channels and make data-driven investment decisions.### Cross-Functional CollaborationPartner with product and content teams to align messaging and share user insights.Manage vendors and communicate results clearly across teams.### What We’re Looking For4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.Experience with lifecycle/email marketing and marketing automation.Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).Strong product intuition and experience partnering closely with product teams.Ability to develop differentiated messaging for distinct audience segments.Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics.Excellent writing and communication skills across formats (ads, emails, landing pages, decks).Self-starter mentality with strong ownership and comfort building processes from scratch.Ability to operate effectively in ambiguity and a fast-changing startup environment.### Bonus PointsBackground in edtech, healthcare, or student-focused products.Familiarity with healthcare education (medical school, NP programs, PA programs).Experience in a growth-stage startup environment (Seed to Series B).If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.### Salary Range$140,000 - $160,000 plus bonus and stock options### Our PerksRemote First - Make a difference from wherever you want to work.Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.100% Individual Health Coverage - We got you covered!Equity - From day one, you’ll have a stake in our future growth.401(k) - We support your financial future with up to 5% matching.Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.### Annual Work Anniversary Stipend### Monthly Wifi & Phone Reimbursement### Short Term & Long Term DisabilitySketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.### The pay range for this role is:140,000 - 160,000 USD per year(Remote (United States))