Remote B2B Performance Marketing Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Flexible work environment

Professional development opportunities

Collaborative team culture

Cutting-edge marketing tools

Career advancement opportunities

Job summary

Ladders seeks a Performance Marketing Manager to own paid marketing strategy across the full funnel, focusing on efficient acquisition and measurable growth. You will partner with analytics, web, marketing operations, sales, and revenue teams to strengthen attribution and scale campaigns.

Location: Remote — US based candidates only. Compensation: $110,000–$130,000 annually. You will drive experimentation, collaborate on messaging, and expand efforts across channels and regions.

Qualifications

• 5+ years of hands-on B2B digital and performance marketing experience.
• Proven track record in paid search, paid social, and video/display campaigns.
• Expertise in full funnel marketing, from awareness to demand creation.
• Strong analytical skills with fluency in SQL and BI tools.
• Experience with advanced measurement techniques beyond last-click attribution.
• Familiarity with self-serve or freemium acquisition models.
• Self-starter with a proactive approach to problem-solving.

Responsibilities

• Own strategy, budget, execution, and reporting for paid marketing across multiple channels.
• Drive efficient growth through self-serve acquisition and sales-assisted demand.
• Implement a continuous experimentation program for optimization.
• Lead agency and vendor partnerships to scale marketing efforts.
• Collaborate with the data team for accurate attribution and measurement.
• Work with marketing and web teams on messaging and post-click experiences.
• Set performance targets and expand marketing efforts into new regions.
• Support account-based and demand generation initiatives in partnership with sales and revenue operations teams.

Skills

Paid search

Paid social

Video/Display

Full funnel marketing

SQL

BI tools

Attribution measurement

Self-serve/freemium

Analytical mindset

Tools

SQL

BI tools

Job description

Ladders seeks a Performance Marketing Manager to own paid marketing strategy across the full funnel, focusing on efficient acquisition and measurable growth. You will partner with analytics, web, marketing operations, sales, and revenue teams to strengthen attribution and scale campaigns.

Location: Remote — US based candidates only. Compensation: $110,000–$130,000 annually. You will drive experimentation, collaborate on messaging, and expand efforts across channels and regions.