Remote B2B Email Campaign Manager

Remote Co.; United States; Remote; USD 70,000 - 80,000; Full time

Job summary

Kodak is seeking a Digital Campaign Manager to plan, execute, and optimize multi-channel B2B campaigns, focusing on email with expansion to SMS and other channels. You will translate strategy into execution, optimize funnels, and align with Sales using HubSpot and Salesforce to nurture prospects and grow pipeline.

The role emphasizes hands-on email execution, analytics, and cross-functional collaboration, with remote or onsite/hybrid options in the US.

Qualifications

• Hands-on experience in executing email campaigns, including basic HTML programming and landing pages.
• 3-5 years of experience in B2B digital marketing, demand generation, or campaign management.
• Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
• Strong understanding of the B2B buyer journey and sales funnel optimization.
• Analytical mindset with experience interpreting campaign performance data and metrics.
• Strong project management, communication, and cross-functional collaboration skills.
• A "can-do" attitude to effectively complete the meticulous work of creating, localizing, testing and sending emails. This is 70% of the job, with the other 30% being campaign strategizing, planning and reporting.
• Attention to details is an absolute must; language skills are an asset.

Responsibilities

• Contribute channel-level expertise to email campaign planning, including campaign flow, sequencing, asset mix, execution plans, and timelines.
• Convert high-level email campaign strategies into detailed campaign plans.
• Execute and manage campaigns across email and digital channels, including audience segmentation, templates, automation workflows, landing pages, personalization, localization, and A/B testing.
• Coordinate with Sales and Field Marketing to support effective lead handoff, follow-up, and pipeline growth.
• Monitor email campaign performance against defined KPIs and funnel metrics; identify insights and optimization opportunities.
• Prepare and deliver campaign performance reports and dashboards with clear findings and recommendations.

Skills

Email marketing

HTML basics

Campaign optimization

Analytical mindset

Project management

Education

Bachelor's degree

Data analytics background

Marketing analytics certs

Tools

HubSpot

Salesforce

Google Analytics

Landing page builders

Job description

Kodak is seeking a Digital Campaign Manager to plan, execute, and optimize multi-channel B2B campaigns, focusing on email with expansion to SMS and other channels. You will translate strategy into execution, optimize funnels, and align with Sales using HubSpot and Salesforce to nurture prospects and grow pipeline.

The role emphasizes hands-on email execution, analytics, and cross-functional collaboration, with remote or onsite/hybrid options in the US.