Remote B2B Digital Marketing Manager (Content & Growth)

L&E Research; USA; Remote; USD 90.000 - 115.000; Vollzeit

Zusammenfassung

L&E Research, Inc. is seeking a hands-on Digital Marketing Manager to own daily marketing activities and drive growth from content, HubSpot operations, and demand generation. You’ll work directly with the CMO and collaborate with recruiting, sales and analytics teams.

You will manage content—from blogs to ebooks—while optimizing HubSpot workflows, nurture tracks, and site performance across Webflow. A strong track record tying marketing to pipeline is essential.

Qualifikationen

• 4–7 years of hands-on B2B digital marketing as a generalist.
• Real HubSpot experience. You’ve built workflows, lists and reports yourself, not just used them.
• Nice to have: Agency experience across multiple clients and tech stacks.
• Nice to have: Exposure to healthcare/life sciences or legal.

Aufgaben

• Plan and produce a steady stream of content: blog posts, case studies, guides, email newsletters, webinars, sales collateral, LinkedIn posts and landing pages.
• Interview our recruiters, project managers and sales team to get their expertise out of their heads and onto the page.
• Refresh our library of older ebooks and white papers and relaunch them as gated HubSpot offers.
• Build content for core segments: Healthcare/Clinical, Consumer/Brand, Legal/Mock Jury and research agencies.
• Run HubSpot Marketing Hub: lists, workflows, nurture sequences, forms, lead scoring and attribution reporting.
• Manage the company’s three websites on Webflow: publishing, landing pages and on-page SEO.

Kenntnisse

B2B digital marketing

HubSpot

Content marketing

Email marketing

SEO

Social media

Paid media

Marketing automation

Analytics

Webflow

GA4

HTML basics

Webinar production

Tools

HubSpot Marketing Hub

Webflow

GA4

HTML

Jobbeschreibung

L&E Research, Inc. is seeking a hands-on Digital Marketing Manager to own daily marketing activities and drive growth from content, HubSpot operations, and demand generation. You’ll work directly with the CMO and collaborate with recruiting, sales and analytics teams.

You will manage content—from blogs to ebooks—while optimizing HubSpot workflows, nurture tracks, and site performance across Webflow. A strong track record tying marketing to pipeline is essential.