Remote AVP, Marketing Strategy & Analytics

Horace Mann; Chicago (IL); Remote; USD 124,000 - 176,000; Full time

Benefits offered by this job

Annual Incentive Plan

Job summary

Horace Mann is seeking an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.

The role brings together distribution performance, lead analytics, market opportunity, and external trends to identify where Horace Mann should recruit,

Qualifications

• 10+ years in strategy, analytics, planning, or related leadership roles.
• Insurance or financial services experience preferred.
• Significant people-leadership experience building and scaling teams.
• Proven ability to translate data into actionable recommendations.

Responsibilities

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
• Define annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
• Establish KPIs and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
• Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps and drive corrective action.
• Build dashboards, self-service tools, scorecards, and decision-support capabilities for leadership.
• Partner with Marketing and channel leaders to increase qualified lead flow and optimize spend based on measurable return.

Skills

Leadership

Strategy development

Analytics & forecasting

Executive communication

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree preferred

Tools

SQL

Tableau/Power BI

Job description

Horace Mann is seeking an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.

The role brings together distribution performance, lead analytics, market opportunity, and external trends to identify where Horace Mann should recruit,