Remote AVP, Consumer Insights & Intelligence

aah; United States; Remote; USD 207,000 - 332,000; Full time

Job summary

Advocate Health is seeking an accomplished consumer insights leader to serve as AVP, Head of Consumer Insights & Intelligence. This role shapes how we understand consumers and translates insights into business, brand, product, and experience decisions.

The candidate will define strategy, operating model, and roadmap for insights, connecting research, data, and market intelligence to drive enterprise impact. Remote work options are available for qualified states.

Qualifications

• Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field.
• 10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
• 5+ years of leadership experience advising senior leaders.

Responsibilities

• Define and execute Advocate Health's enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap.
• Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks.
• Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives.
• Develop strategic insights that uncover unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends.
• Establish an enterprise Voice of Consumer and Experience Intelligence capability to connect listening across critical journeys.
• Lead brand health and consumer perception measurement across awareness, consideration, trust, and competitive positioning.

Skills

Leadership

Executive communication

Storytelling

Stakeholder influence

Strategic thinking

Consulting partnerships

Synthesis

Education

Bachelor's degree

Job description

Advocate Health is seeking an accomplished consumer insights leader to serve as AVP, Head of Consumer Insights & Intelligence. This role shapes how we understand consumers and translates insights into business, brand, product, and experience decisions.

The candidate will define strategy, operating model, and roadmap for insights, connecting research, data, and market intelligence to drive enterprise impact. Remote work options are available for qualified states.