AVP, Head of Consumer Insights & Intelligence

Advocate Aurora Health; United States; Remote; USD 138,000 - 220,000; Full time

Job summary

Advocate Health seeks a senior leader to define and drive the enterprise Consumer Insights & Intelligence strategy. You will shape the operating model and roadmap, uniting research, behavioral data, market intelligence, and consumer listening to guide strategic decisions.

You will lead an enterprise insights team, partnering with senior leaders to create actionable, data-driven recommendations that inform planning, marketing, product development, and experience design.

Qualifications

• Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business.
• 10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
• 5+ years of leadership experience, including advising senior leaders.
• Deep expertise in consumer insights, market research, and strategic intelligence within complex organizations.
• Experience designing or leading Voice of Customer/Voice of Consumer programs and journey research.

Responsibilities

• Define and execute Advocate Health's enterprise Consumer Insights strategy and capability roadmap.
• Transform the function into a proactive strategic partner anticipating consumer needs and risks.
• Embed insights into strategic planning, marketing briefs, product development, and major initiatives.
• Develop insights that uncover unmet needs, motivations, and emerging consumer trends.
• Lead Voice of Consumer programs and oversee research methodologies (qualitative/quantitative).
• Build an insights organization with synthesis, storytelling, and influential counsel to executives.

Skills

Consumer Insights

Market Research

Storytelling

Executive Communication

Stakeholder Influence

Brand Health

Experience Measurement

Voice of Customer

Synthesis

Education

Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business

Job description

Department: 10103 Enterprise Corporate - Consumer Experience, Insights & Analytics Status: Full time Benefits Eligible: Yes Hours Per Week: 40 Schedule Details/Additional Information: Remote Monday-Friday 8-5pm Approved remote states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL (ONLY Midwest), IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY. Pay Range: $99.75 - $159.60

Join Us in Redefining Care At Advocate Health, we're committed to helping people live well by delivering exceptional care with compassion, innovation, and expertise.

About This Opportunity

This is an opportunity to transform consumer insights into a proactive, enterprise-wide strategic capability at Advocate Health. You'll define the strategy, operating model, and roadmap for Consumer Insights & Intelligence, connecting research, behavioral data, market intelligence, consumer listening, and foresight to create a deeper understanding of the people and communities we serve. You'll also build a high-performing insights organization known for strategic thinking, compelling storytelling, strong consulting partnerships, and an ability to turn complex information into clear choices and action.

What You\'ll Do

• Define and execute Advocate Health's enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap.
• Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks.
• Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives.
• Develop strategic insights that uncover unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends.
• Establish an enterprise Voice of Consumer and Experience Intelligence capability that connects consumer, prospective-patient, and patient listening across critical journeys.
• Lead brand health and consumer perception measurement, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence.
• Build a foresight capability that identifies shifts in consumer expectations, culture, technology, healthcare, and competition and translates those signals into strategic choices.
• Create knowledge-management and insights-activation capabilities that make consumer knowledge easier to discover, synthesize, share, and reuse.
• Lead the research partner ecosystem and establish rigorous standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and other methodologies.
• Build, lead, and develop a high-performing insights organization with strong capabilities in synthesis, storytelling, strategic consulting, influence, and proactive point-of-view development.

What You\'ll Bring

• Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field.
• 10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
• 5+ years of leadership experience, including experience advising senior leaders.
• Deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations.
• Expert knowledge of qualitative and quantitative research methodologies and the ability to select the right approach for different business questions.
• Significant experience with brand health, consumer perception measurement, and competitive and market intelligence.
• Experience designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence.
• Ability to synthesize research, behavioral data, market intelligence, and other information into clear insights, implications, and recommendations.
• Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement.
• Ability to identify emerging signals and apply foresight approaches to anticipate changes in consumer expectations, healthcare, and adjacent markets.
• Exceptional executive communication, storytelling, consulting, and stakeholder-influence skills.
• Strong strategic and commercial orient