Remote VP, Consumer Insights & Experience Intelligence

Advocate Aurora Health

United States

Remote

USD 138,000 - 220,000

Full time

5 days ago

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Job summary

Advocate Health seeks a senior leader to define and drive the enterprise Consumer Insights & Intelligence strategy. You will shape the operating model and roadmap, uniting research, behavioral data, market intelligence, and consumer listening to guide strategic decisions.

You will lead an enterprise insights team, partnering with senior leaders to create actionable, data-driven recommendations that inform planning, marketing, product development, and experience design.

Qualifications

Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business.
10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
5+ years of leadership experience, including advising senior leaders.
Deep expertise in consumer insights, market research, and strategic intelligence within complex organizations.
Experience designing or leading Voice of Customer/Voice of Consumer programs and journey research.

Responsibilities

Define and execute Advocate Health's enterprise Consumer Insights strategy and capability roadmap.
Transform the function into a proactive strategic partner anticipating consumer needs and risks.
Embed insights into strategic planning, marketing briefs, product development, and major initiatives.
Develop insights that uncover unmet needs, motivations, and emerging consumer trends.
Lead Voice of Consumer programs and oversee research methodologies (qualitative/quantitative).
Build an insights organization with synthesis, storytelling, and influential counsel to executives.