Remote Associate Marketing Manager — Growth & Strategy

Cengage; United States; Remote; CAD 73,000 - 116,000; Full time

Job summary

Cengage is seeking a marketing professional to develop and execute plans that align with our goals, across B2B and B2C channels. You will collaborate with cross-functional teams, analyze market trends, and drive innovative marketing strategies to support learners worldwide.

Ideal candidates hold a BS/BA in marketing or related field, with strong analytics, communication, and project management skills. Experience with Pardot, GA, WordPress, and Adobe CS is a plus.

Qualifications

• BS or BA in Marketing, Communications, Business, or related field.
• Ability to manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with strong responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans aligned with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Marketing strategy

Multitasking

Market analysis

Communication

Attention to detail

Team collaboration

B2B & B2C marketing

Education

Bachelor's degree in Marketing

Tools

Salesforce Pardot

Google Analytics

Amplitude

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage is seeking a marketing professional to develop and execute plans that align with our goals, across B2B and B2C channels. You will collaborate with cross-functional teams, analyze market trends, and drive innovative marketing strategies to support learners worldwide.

Ideal candidates hold a BS/BA in marketing or related field, with strong analytics, communication, and project management skills. Experience with Pardot, GA, WordPress, and Adobe CS is a plus.