Remote Associate Marketing Director: Events & Growth

International Trademark Association (INTA); United States; Remote; USD 110,000 - 170,000; Full time

Job summary

International Trademark Association (INTA) is seeking an Associate Marketing Director to lead strategic marketing initiatives across INTA’s events, programs, and member communications. The role collaborates with Knowledge & Development, Member Experience, and Legal Resources to advance revenue, visibility, and member engagement.

Responsibilities include developing event marketing strategies for major conferences, driving membership growth, promoting INTA benefits, and mentoring a marketing team.

Qualifications

• Bachelor’s degree plus related professional training; advanced degree a plus.
• At least 10 years of progressively responsible, directly related experience, including supervisory, program, and operational management.
• Extensive experience in marketing planning, promotions, direct marketing, paid media, collateral production, and research.
• Experience with digital marketing platforms and with website management and development.
• Knowledge of the trademark and intellectual property landscape a plus.

Responsibilities

• Develop and execute marketing strategies for INTA’s major in-person events (Annual Meeting, Leadership Meeting, TMAP).
• Define target audiences, create compelling digital content, and select tactics and channels.
• Partner with Member Experience to meet growth and retention goals; craft membership campaigns.
• Lead marketing for certification programs, online resources, academic programs and competitions.
• Serve as staff liaison to eight regional Global Advisory Councils and support meetings.
• Lead and mentor a team of marketing professionals; foster creativity and accountability.
• Set KPIs for marketing activities, report results, and adjust strategies to meet goals.
• Conduct market research on industry trends, competitor strategies, and customer needs.

Skills

Leadership

Strategic thinking

Data analysis

Communication

Team management

Education

Bachelor’s degree

Tools

Digital marketing platforms

Website management

Job description

International Trademark Association (INTA) is seeking an Associate Marketing Director to lead strategic marketing initiatives across INTA’s events, programs, and member communications. The role collaborates with Knowledge & Development, Member Experience, and Legal Resources to advance revenue, visibility, and member engagement.

Responsibilities include developing event marketing strategies for major conferences, driving membership growth, promoting INTA benefits, and mentoring a marketing team.